2023-09-21 14:56
Luxury goods are not just about quality and craftsmanship. They are also about status, identity and social influence. But what motivates luxury consumers to buy expensive products in large e… Read More
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Paurav Shukla — Marketing, Research, Internation Blog
pauravshukla.com
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luxury
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synthetic diamonds
digital shopping
purchase virtual goods
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tiffany
Paurav Shukla, expert in luxury marketing, branding, research and cross-cultural identity. Lots of free resources.
2020-12-31 10:32
Luxury brands market their products in many large emerging markets like India and China thinking consumers are the same within these countries. Our latest research shows that significant dif… Read More
2020-06-10 08:39
The LVMH's Tiffany acquisition was announced in late 2019. However, recently, rumours have emerged that LVMH has got cold fit in paying 37% premium for an acquisition in this COVID-19 era. I… Read More
2019-12-23 18:30
Digital shopping cart abandonment is a trillion dollar problem that is prevalent across the e-commerce industry irrespective of the sector. Our research sheds light on how to solve this chal… Read More
2019-06-02 21:19
Value is a fundamental driver for consumer decision making. However, many organizations are unclear about what value consumer derive from their products or services. Moreover, this is even m… Read More
2018-03-24 20:22
Virtual goods market generates more than $15 billion in annual revenue globally and is rising rapidly. We demonstrate how and which extrinsic and intrinsic motivations influence gamers to en… Read More
2017-06-09 14:53
Many brands, particularly those from countries associated with poor production quality, attempt to disguise their origins. Some even attempt to deliberately associate their brand with a coun… Read More
2017-06-09 14:53
Many brands, particularly those from countries associated with poor production quality, attempt to disguise their origins. Some even attempt to deliberately associate their brand with a coun… Read More
2017-03-20 18:55
The obese economy: The continuing rise in obesity rates across the world has been accompanied by an increase in anti-fat attitudes, prejudice against, and stigmatization of, overweight… Read More
2016-11-21 17:46
Lab-made, synthetic diamonds are becoming increasingly similar in quality, cut, and clarity to natural ones. Technological advances has resulted in their growing use and acceptance in… Read More
2016-11-21 09:52
[yop_poll id=”1″] Read More
2015-06-29 14:32
In the part 1, I discussed how many luxury brands are failing across Asia as they treat Asian consumers as a homogeneous group and how it led my… Read More
2015-06-15 22:57
While luxury in Asia is booming with the rise of new money and an affluent consumption class the picture is not rosy for all the luxury brands em… Read More
2014-11-21 10:00
Beyond BlingComparing Conspicuous Consumption in Today's Society
Synopsis of research
The key aim of this one-year research project was to compare the influence of economic conditions… Read More
2014-09-11 18:12
Importance of consumer concerns
To create and sustain long-term and mutually beneficial online and offline relationships organizations need to reduce consumers’ perceived risk; increa… Read More
2014-03-10 23:53
Inaugural Professorial Lecture entitled ‘Status Consumption: A Journey Through Time & Cultures’
Thursday 3 April 2014 6pm at GCU London campus at 40 Fa… Read More
2014-03-10 23:53
Inaugural Professorial Lecture entitled ‘Status Consumption: A Journey Through Time & Cultures’
Thursday 3 April 2014 6pm at GCU London campus at 40 Fa… Read More
2013-10-06 13:52
The story behind the Werther effect is highly intriguing and chilling. In 1774, the giant of German literature, Johann Wolfgang von Goethe, published a novel titled The Sorrows of Young Wert… Read More
2013-06-21 14:28
Recently, one of my dissertation students, Essi Porkka at Aalto University of Economics, Mikkeli, Finland and I took on a challenge to answer the question ‘how in-store sampling motiva… Read More
2012-11-05 08:31
Being a conference co-chair for the 2013 IMRA International Conference, I will like to invite the readers of my website to submit their research work at the above conference. The conference… Read More
2012-10-09 12:00
This may come as a surprise to many readers of my website as to why am I focusing on luxury alcohol consumers and that too for India. Well, recently Euromonitor International published a ver… Read More
2012-08-11 22:15
Beyond Bling: The role of conspicuous consumption in today’s society
6th November 2012, 3pm – 5pm
Clarence Room, Hilton Metropole, Brighton – BN1 2FU
Recently, I won fundi… Read More
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