2016-10-08 23:20
The constant reappearance of the same handful of ads as you travel around the internet can be annoying at best and unnerving at worst. Remarke… Read More
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genuine, experienced, common-sense information, tips and expertise in developing and implementing digital, online business & new media strategy.
2016-10-05 11:43
I am in awe of the ease with which Google can change the course of entire industries – with a series of announcements. In the case of co… Read More
2016-10-03 10:23
The challenge of creating immersive, inspiring digital experiences in museums, libraries and galleries is driving innovation in a range of new… Read More
2016-09-13 05:43
Have you ever tried to explore a library or gallery collection without a specific goal in mind? If so, you’ll know that it can be an und… Read More
2016-08-30 07:41
If you are wondering if augmented reality has stolen a march on its much hyped, but slow-moving virtual cousin you are not alone.
I’ve b… Read More
2014-11-27 06:39
No – at least not to the extent that people generally think.
But it’s a good question – and questions are what the discussio… Read More
2014-04-16 20:26
Welcome to WordPress. This is your first post. Edit or delete it, then start blogging! Read More
2013-04-22 12:35
Managing a brand consistently across the myriad social media channels that are available is challenging. Changes to the layout and profile pages of each social medium happen more and more r… Read More
2013-03-03 23:48
Want to increase sales or enrolments? Don’t rely on top-down leadership alone. Make sure that your contact staff understand the emotiona… Read More
2013-03-03 12:40
On the morning of Jan 6,2011 the New York Times New York edition ran an article claiming that the world’s 3rd largest fashion chain had… Read More
2013-03-03 06:56
Want to increase sales or enrolments? Don’t rely on top-down leadership alone. Make sure that your contact staff understand the emotional needs of the prospect and see the difference t… Read More
2013-02-03 01:51
The blending of online and bricks and mortar operational models continues to gain momentum.
In a previous post I wrote about Trendhunter’s Top 12 trends for 2013 and the notable appear… Read More
2013-01-05 09:50
The biggest and brightest online entities continue to trial new ways to blend the best aspects of the retail and online experience. This is pa… Read More
2013-01-03 01:38
The biggest and brightest online entities continue to trial new ways to blend the best aspects of the retail and online experience. This is particularly so for high touch or high risk produ… Read More
2012-12-08 01:57
I recently read an article in a leading business magazine about the perils of the supposedly brave new world of social media. Whilst the main article was interesting in itself, what grabbed… Read More
2012-12-03 00:32
Consumers calling into the social wilderness increasingly expect the brands that they interact with to answer back. More and more, our brand t… Read More
2011-02-23 00:23
Conventional brands are typically not good listeners. So its no surprise that social media engagement and real-time social media brand monitor… Read More
2011-02-19 23:55
Brands and marketers who continue to treat information generated by online sources as isolated and inconsequential do so at their peril… Read More
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