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Playing the customer experience game to win – Interview with Nienke Bloem

Today’s Interview is with Nienke Bloom, customer experience speaker, advisor and co-founder of The Customer Experience Game. Nienke joins me today to talk customer experience, The Customer Experience Game, why play is so important in business and how and why we should put more play and fun into everything we do. This interview follows on from my recent interview – Going from good to great in customer experience – Interview with Rachel Haworth of Coventry Building Society – and is number 291 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees. Here’s the highlights of my chat with Nienke: Nienke is commonly know as the speaker in the blue dress. Nienke and and her colleague Babs Asselbergs have developed a game called The Customer Experience game. The game aims to bring the idea of customer experience alive and to align people around different facets of customer experience. It’s styled on a retro board game and is played by teams of participants competing against each other all of whom are in the same room. Proceedings are …

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Playing the customer experience game to win – Interview with Nienke Bloem

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