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Start building a better culture by doing this one thing consistently this year

I recently read a story about Sheldon Yellen, the CEO of BELFOR Holdings, Inc, a global disaster relief and property restoration company, who personally writes a birthday card to everyone one of Belfor’s 7,400 employees every year. That’s some effort. To put that into context that works out, on average, to be 37 cards every working day of the year. Now, many CEOs or other leaders may see this as a frivolous activity or not a good use of their time. But, Mr Yellen would disagree. He believes the practice, which he started 32 years ago, has helped his firm communicate better and create a culture of compassion as well as acting as a reminder that a company’s greatest asset is it’s people. Whilst it would be really easy for Mr Yellen to outsource the writing of these cards to his team or to a hybrid hand-written note/digital supplier or to even try and automate the process with a slick bit of technology. He hasn’t. He chooses to continue to write thousands of cards every year, fitting the writing of the cards into his busy schedule. Why is that? I believe that Mr Yellen understands the enduring power, value and …

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Start building a better culture by doing this one thing consistently this year

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