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57 Insights from leading brands and experts on what it takes to deliver a Wow customer experience: Part 1

Over the course of the last 18 months and since How to Wow: 68 Effortless Ways to Make Every Customer Experience Amazing was Published I’ve continued to interview (around 60 since it was published) a range of leaders, entrepreneurs, authors, thinkers and academics around what it takes to Deliver better customer service and experience. These interviewees, their organisations and those of their clients are responsible for generating billions in revenue every year, employ hundreds of thousands of people, serve and help to serve millions of customers, have taught thousands of students and have sold thousands and thousands of books. And, I must say it’s been an honour and a privilege to speak to them all and I look forward to speaking to many more like them in the coming months and years. However, since the publication of my book, and towards the end of each of these interviews, I have been asking each interviewee to share their perspective on what Wow service/experience means to them. That’s been a lot of fun to do and really interesting but after doing that for around 18 months now I thought that it would be useful to compile their collective Insights into one post. …

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57 Insights from leading brands and experts on what it takes to deliver a Wow customer experience: Part 1

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