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Understanding consumer behaviour by going to the gemba – Interview with Michael Solomon

Today’s interview is with Michael Solomon, PhD who is Professor of Marketing in the Haub School of Business at Saint Joseph’s University in Philadelphia and the author of one of THE books, if not THE original book, on Consumer Behaviour. He joins us today to talk about the 12th Edition of that book: Consumer Behavior: Buying, Having, and Being and to share some insights into and trends in consumer behaviour. This interview follows on from my recent interview – An agile manifesto for customer success – Interview with Todd Eby of Success Hacker – and is number 214 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees. Here’s the highlights of my interview with Michael: He recently published the 12th Edition of Consumer Behavior: Buying, Having, and Being. The first edition came out in the late 1980s. The book was the first to capture and address all of the different influences and trends that are relevant to better Understanding Consumer Behaviour. Whilst the book is primarily a university textbook and one of the most widely …

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Understanding consumer behaviour by going to the gemba – Interview with Michael Solomon

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