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How the “Shark Tank” of Podcasts is Changing the Start Up Game


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By Kristen Matthews


So, you’ve finally got it….that thing that wanna-be entrepreneurs dream about and fight for all their lives…an incredible, original and viable business idea. You’ve done the research, crunched the numbers and wowed your friends with your amazing idea. You’re ready to hit the start-up market, full speed ahead. Only thing you need is…an investor. How do you find someone willing to give you the push you need to get up and running?

This is exactly what Josh Muccio and Sheel Mohnot had in mind when they created The Pitch podcast. The Pitch is a simple concept: hopeful founders come on the podcast and pitch their dream to a group of investors, industry experts and the hosts. They are asked a few questions, challenged to explain how their business would succeed, and are then put in another room. The investors and hosts then discuss the pitch, the idea, and the likelihood of investment and success. It’s a fascinating peek inside the minds of the start-up community, and a remarkably useful tool for entrepreneurs and investors alike.

Take the latest Episode, for example. Komal Ahmad, the founder and CEO of Copia, comes on the show to pitch her idea regarding the ever-growing problem of Food Waste. On the other side of the table is Zanoon Nissar, Google’s Manager of Social Responsibility. Zanoon is not only an investor and industry expert, but a potential (and huge!) customer of Copia. Komal skillfully explains the pitch from a business level, and also informs the listener about the very human issue of food waste and communities in need.

Zanoon challenges her with a question: why would a company pay for a service like Copia’s when there are non-profits out there who receive and deliver food waste donations for free? The ensuing discussion shows why The Pitch has something for everyone. Business minded folks who wish to pick up tips and strategies can benefit from the jam-packed content, and the casual listener is informed and entertained by the human stories behind the products and businesses all around us. The Pitch is quick and to the point; usually around 20 minutes of fast-paced and lively discussion, all guided deftly by the host, Josh Muccio.

How does this help you, the ambitious go-getter with a dream and a plan? Check it out: pop on, listen to a few episodes and then click the “Pitch Your Startup” link. You then have 90 seconds to record your backstory and ideas. And get this: not only do Josh, the host, and Sheel, co-host and angel investor, get involved with your story, but a network of angel investors waiting and watching for that next big deal tune in to every single podcast. It’s a simple but brilliant way to get connected to a growing and engaged group of listeners and potential customers.

Having trouble really getting your message across? Check out the “Pitch Coaching” link and get individualized and focused advice from the experts: a three day boot camp with experts and investors, all done remotely and on your schedule.

Here’s a list of our favorite episodes, both for business niche and everyday listeners:

Toymail- Smart, Connected Toys for Kids (Episode 20)

Trustify – Private Investigators On Demand (Episode 22)

Havenly – Easy Online Interior Design (Episode 7)

Worthix – Discover Why Customers Buy (Episode 30)

Copia – Solving Our Food Waste Problem (Episode 36)

Being a marketer, there are only so many marketing podcasts I can listen to in order to keep the creative juices flowing. So The Pitch and The Moth are my secret podcast weapons because they keep my brain from turning into marketing mush.

What is your favorite podcast? I would to hear about it in the comments below!

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This post first appeared on SocialFish — Social Media For Associations And N, please read the originial post: here

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How the “Shark Tank” of Podcasts is Changing the Start Up Game


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