The new year is here, and with it, many people are looking to overhaul their life and bring in the new year with a new and better version of themselves. Your business can and should do the same. As time passes, Marketing strategies lose relevance, and businesses need to revise their Strategy to keep their customers engaged. Here are five of the major changes you should make to your Marketing Strategy in the coming year to ensure your business remains relevant. Stop focusing on new customers. Many businesses are obsessed with attracting new customers, so much so that it detracts from their marketing strategy. In actuality, it’s returning customers that largely make the success of a business, not a never-ending flow of new customers. Repeat customers tend to spend about 33 percent more than new customers, and boosting customer retention by only 5 percent has been shown to increase profits by over 25 percent. In the new year, you should develop a strategy that’s focused on customer retention and deepening relationships with current customers, rather than simply drawing new customers in.