For consumers, in-Store shopping is a multi-faceted experience that engages all five of their senses. Aesthetics are widely considered to be the most important aspect of store design, as the visual design and layout of a store can work to subconsciously influence the emotions of your customers. When using store Mannequins, it’s important to bear in mind the importance of aesthetic design. Here’s a beginner’s guide to using mannequins in your store to impress your customers and sell more products. The Use of Color Is Vital It has long been known that Colors impact mood. According to Psychology Today , the reason for this phenomenon is likely cultural. From the time of our birth, we are inundated with colors and ideas about these colors, which collectively shape the way we experience certain colors. When colors like pink and purple become so highly associated women in our culture, those colors become instantly be associated with femininity. When the color black is strongly associated with death and funerals, it tends to impart a somber and serious tone. The ways in which you use color with your mannequins should be determined based on the type of energy you’re trying to create in your store. For example, if your goal is to sell your hottest new summer lines, your mannequins should be wearing summer colors like vibrant yellows and oranges, as opposed to colors associated with winter, like blue and gray.