2016-03-19 18:53
A Billboard Still Beats A Web Banner For Local BusinessA few years back I was in Nashville, TN, working with a realty company. The hot topic with the reps around the water cooler of that com… Read More
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Marketing ideas and tips, small business marketing,and how marketing really works...
2016-03-19 18:53
Foursquare headquartersSmall business marketing ideas that hit the spotLocation-based social networking draws upon the power of GPS to enable users to share their lo-cation through their por… Read More
2016-03-19 18:53
Social Media requires long hoursCan Small Business Add Social Media to "To Do" List?I work with small business people, and their days are full; overloaded in fact. Although everyon… Read More
2016-03-19 18:53
How Much is Your "Added Value" Actually Worth?Asking a product manager if his or her product offers "added value" to the consumer is much like asking any individual if they think they are a… Read More
2011-03-21 21:52
Basic Marketing Can Help More Than TwitterYou can read countless posts on the Internet about how to make a blog a Google champion. The advice varies: "Twitter", "keywords", "content", "… Read More
2011-03-21 21:40
What is Marketing Communications?Marketing communications is comprised of all the paid and non-paid external channels that a business uses to create messages or related media that… Read More
2011-03-21 21:39
The Rise of YouTubeMany people simply can’t imagine a time without YouTube, but the fact is that this video-sharing site has only been in existence since early 2005. In just a few shor… Read More
2011-03-21 21:07
The Shadowy World of Customer Reviews"There was a strong smell that hit us when we came in the door. No one offered to help us find a table, or even offered us a menu. The floor was filthy… Read More
2011-03-21 21:06
Book Review: Get SeenThere are a lot of marketers who are resistant to video marketing. This is especially true of small business owners, which is difficult for me to understand. Video is (a… Read More
2011-03-21 21:05
Branding is a two-way streetThere are many definitions of the concept of branding, but one of the easiest describes branding as "the emotional connection" that consumers have with… Read More
2011-03-21 21:02
Social Media has many hidden costsJust recently, I read a post on a well-known social media blog. The author was touting the advantages of social media compared to tradtitional advertis… Read More
2011-03-18 23:54
Facebook - Then and NowIt is difficult for most people today to imagine the Internet without the all-encompassing presence of Facebook. In just a few short years, Facebook has transformed fr… Read More
2010-05-28 17:57
How Foursquare Can Bring You CustomersFoursquare is a social networking application available on the iPhone, BlackBerry, Android, and webOS mobile phone operating systems. According to Denni… Read More
2010-05-13 22:24
Social media marketingA marketer’s guide to social media What it is, what it’s not Social media is a tool; it’s not a plan or a strategy. A hammer cannot build a house; it… Read More
2010-05-13 16:31
MileMeter Rethinks Auto InsuranceThere is always opportunity to bring innovation to the marketplace - especially in long established markets. Surprisingly, however, it happens rarely. Perhap… Read More
2010-05-06 20:44
Online privacy and SpokeoWill Spokeo Kill Social Media?Every day people log on to sites like Facebook and talk about their lives, interests, and purchases. If you created a search engin… Read More
2010-05-05 14:22
The site is for anyone looking to sell photos online. It showcases photos that are doing well on IStockphoto and explains their success from a marketing perspective. The photo below is a cop… Read More
2010-05-03 15:56
Disover TumblrI just found Tumblr - what a revelation. it's a great platform for social media. It seems to be able to handle everything; video, music, test and audio posting. It also&nb&hell…Read More
2010-04-30 15:11
The Internet Was Social From the BeginningSocial Media is the topic of the day, and it seems that organizations ranging from corporate titans to the local "mom and pop's"… Read More
2010-04-23 15:57
Marketers and ContentJust about every social media article that you pick up highlights the importance of "content". To illustrate the author's point, the article wil… Read More
2010-04-21 16:05
"Breaking through the clutter is tougher than ever."Customers are demanding precision marketing. Follow these guidelines to ensure your message resonates, rather than repulses. View >> Read More
2010-04-14 14:11
Well, perhaps this post should be called "buying technology" since that is what I do frequently. It can be stressful, because I don't have a technology background as a programmer or other "g… Read More
2010-03-02 00:29
The Secret Life of Tom and RayWith the recent launch of Google Buzz, concerns about Web privacy were renewed and invigorated. Google Buzz's haphazard layout appeared to create the possi… Read More
2010-02-23 16:11
Focus Groups Market research depends on both quantitative and qualitative research to gain insight into the minds of consumers.Qualitiative research (focus groups) provides insight into… Read More
2010-02-02 22:29
Does Your Sales Letter Support the Brand?Sales letters are where copywriters display their art. The traditional sales letter is the most studied, carefully crafted communication in the… Read More
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