I was speaking with a colleague about branding and the concept of differentiation. His perspective was troubling to me. In sum, he said: “Differentiation is overrated. We’re t… Read More

Tweet This The credit for the title and the whole concept goes to Steve Kamb and his post over at Copyblogger about what we can learn from 007 about successful blogging (How to Blog Li… Read More

If you’re a brand, not a bland, then you stand for a unique something. And if you’re a brand, not a bland, then you not only stand for a unique something, but you reek that so… Read More

Source: BuzzFeed.com, An Annotated Guide to Images from the Anti-BP MovementA fair question, isn’t it? BP has created a mess for itself, for the world. The brand is under attack fro… Read More

A familiar lament of communicators is that business leaders fail to see the value in what they do. After all of these years, even with all that we know today about the tremendous enablin… Read More

I know my blog tends to go all over the map, but that’s just me right now. As I take in all that’s happening and all that’s changing in the universe of marketing, public… Read More

The strength of your brand may very well lie in the answer to a couple of simple questions: who would miss us if we were gone and why would they miss us? Continue reading → Read More

Can you or should you isolate Design from Marketing or keep the latter at bay from the former? My instinct says no. Continue reading → Read More

I say VW's Great/Good theme line is just right for today's market environment. But what do you think? Continue reading → Read More

Some branding principles aren't as vital as some may lead us to believe. Hmm... while some truth might be found in that statement, let's be careful in painting branding with such a broad and… Read More

I say VW's Great/Good theme line is just right for today's market environment. But what do you think? Continue reading → Read More

Some branding principles aren't as vital as some may lead us to believe. Hmm... while some truth might be found in that statement, let's be careful in painting branding with such a broad and… Read More