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Too Hung Up on Differentiation?
2010-10-12 20:10
I was speaking with a colleague about branding and the concept of differentiation. His perspective was troubling to me. In sum, he said: “Differentiation is overrated. We’re t… Read More
2010-09-17 15:39
Tweet This The credit for the title and the whole concept goes to Steve Kamb and his post over at Copyblogger about what we can learn from 007 about successful blogging (How to Blog Li… Read More
2010-08-03 18:47
If you’re a brand, not a bland, then you stand for a unique something. And if you’re a brand, not a bland, then you not only stand for a unique something, but you reek that so… Read More
Any Hope For BP Brand?
2010-06-10 15:12
Source:, An Annotated Guide to Images from the Anti-BP MovementA fair question, isn’t it? BP has created a mess for itself, for the world. The brand is under attack fro… Read More
2006-06-07 11:16
The strength of your brand may very well lie in the answer to a couple of simple questions: who would miss us if we were gone and why would they miss us? Continue reading → Read More

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