Graphics and infographics have never been more been more important for branding and for saving lives.

Infographics are easy to consume and remember — as long as they tell a good, clear story. Will all the information being pumped out about Covid-19 it’s important to be simple and universal.

When I say universal, I mean using metaphor we all understand to illustrate a story. A friend of mine is a physician who reports on TV regularly about COVID-19. He said yesterday, “Think if all the Traffic Accidents for one year happened in Iowa happened in one day. Medically, we would be overwhelmed. That is a little of what we are trying to prevent with social distancing and sheltering in place.” We all get the concept of traffic accidents, but we had not thought about them all happening in one day. A perfect way to get his message across. That would have made a powerful infographic.