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The Newspaper of the Future

There has been some talk about the “failing” New York Times, but it is becoming the newspaper of the future.chartoftheday_3755_digital_subscribers_of_the_new_york_times_n

The New York Times put an Electronic paywall in place in 2011, and many predicted it would fail. Today there are more than 2.5 million electronic subscribers. Average subscription is $100 per year. You can do the math. Also, there is no cost for paper, printing and delivering. So mostly profit.

During an earnings call, the CEO said that success of electronic subscriptions is due to the quality and creativity of its journalism. In other words, interesting, fresh content. The Times curates its own content; it doesn’t rehash other outlets’ content.

This proves people will pay for fresh news, especially during what is considered turbulent times. It may be a look at the future of newspapers.



This post first appeared on One-Minute Marketer® | Never More Than 60 Seconds, please read the originial post: here

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The Newspaper of the Future

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