Grocery shoppers are more likely to clip coupons and search a circular at home than use Digital coupons, according to the Retail Feedback Group research (December 2017).
We are in a transition phase from print to digital, but we are also finding that some traditional forms of communications are more effective in spite of all the digital hype. That was punctuated by Facebook running apology ads in major market newspapers instead of running ads in everyone’s news feeds.
For now, and into the next 5 years, you will need to have traditional and nontraditional forms of marketing–or what we like to call an integrated media campaign to reach your entire audience.
Remember, the car didn’t get rid of the Horse. The car sure changed the horse market, but the horse industry generated $23 billion in sales last year. Not bad for a disrupted industry.