According to Marketing Charts, people in the US only visit about 2 websites per day. So, assembling loyalty-building techniques on your site is paramount to your site’s success.

A new study by Clutch and Brave UX found that there were key reasons for why websites found a positive loyalty factor. The first will not surprise you: The No. 1 factor that provides stickiness to a website is that the viewer finds the website’s content/services/goods valuable (94%). Yes, people have to like the information on your site. But the second-most important factor (which was only 1 point behind valuable) might surprise you; it is that the “website is easy to use (93%).”

The other factors include:

• No better alternative for the function it serves (83%)
• I appreciate the website’s mission or vision (73%)
• The website is beautiful or attractive (66%)
• More of my friends/family/peers use it (64%)
• It is important for my job (58%)

Some of the fundamentals around marketing are true for website stickiness; user experience, social proof (friends and family use the site) and relevancy to the target audience are just as important for the website as all other levels of marketing. But what is surprising is that a website’s mission and vision are also important. So let your mission show.