Mannequins help personalize displays. A customer is much better able to visualize an article of clothing when it is displayed on a Mannequin. Wondering how to leverage the power of Mannequins in your retail space? Take a look at these tips and tricks to create better mannequin displays in your store.
Use mannequins to get customers through the door. To maximize the appeal of mannequins, the key is to situate them in highly visible locations. For example, you might consider putting your mannequins in window displays. This will attract customers’ attention from the street and, hopefully, get them into your store.
Make sure your mannequin displays reflect the mood of your store. There are a number of different types of mannequins out there, many of which can be used to help curate a particular mood or aesthetic. For example, in a sports apparel store, it would make sense to use yoga mannequins and sports mannequins to display sporting apparel. A customer will be much more compelled to buy a pricey pair of yoga pants when they’re displayed on a mannequin in a complicated inversion. Likewise, running shorts displayed on a mannequin in a sprint pose appear all the more compelling than if they were just displayed on a standard standing mannequin. Similarly, some types of mannequins are better suited to create a particular aesthetic. Abstract mannequins are great for a high-end, minimalist retail space, helping draw attention to formal garments.
Don’t forget to accessorize. Don’t just throw a T-shirt on your mannequin and call it a day. Accessories go a long way in creating interesting displays. And the more interesting the display, the better it will be at attracting customers and driving sales. If you’re displaying an evening gown, accessorize with elegant jewelry and a nice handbag. If you’re displaying a workout T-shirt, why not accessorize with cleats and other athletic gear? When it comes to mannequin displays, the details matter.
By following these tips, you’ll be well on your way to creating better mannequin displays.
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