A mannequin that gain and lose weight at the touch of a button? It might seem like something out of a sci-fi fantasy, but Euveka, a French startup specializing in robotic technology for the Fashion Industry, has recently made this idea a reality.
The company’s new life-size robot dress-up doll is able to transform its shape by dropping and gaining weight in just seconds, making it much easier for designers to create clothes for all shapes and sizes. All designers need to do is enter the requirements into the doll’s accompanying app, such as height, hip size, bust size, etc., and the mannequin will literally transform itself to meet the specifications within about 30 seconds. In other words, a designer can create clothing for a 4-foot-tall child one minute and a 6-foot-tall, curvy woman the next.
Euveka’s CEO, Audrey-Laure Bergenthal, believes the uses of this technology extend well beyond just the fashion industry.
“There’s fashion, of course. But also medical, sports, security — any time there’s a question of morphology,” she explained in a recent interview.
So, should we expect to see these transforming mannequins in retail Store anytime soon? Well, probably not – at least in mainstream stores, anyway. The problem is that the technology itself is quite expensive – retail stores can currently lease a doll for around €3,000 (about $3,650) per month or purchase one outright for €96,000 (about $117,000). Euveka has partnerships with some major luxury brands, including Chanel and Louis Vuitton, but the mannequins are likely out of reach for less affluent retailers.
This is just the beginning of Euveka’s work, however. There is currently only a female version of the doll available, but Euveka is reportedly working on a male version. The company is also working to refine different body parts as stand-alone models, including arms, lower legs, and feet. It is also working on the original to create more options for different postures and spine curves. Hopefully, the price will come down as the product develops, making it more accessible for the average shop.
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