When a Consumer walks into your store, you want to make sure that you have done everything in your power to cultivate that consumer’s desire to make a purchase. But what can you do to put a consumer in a buying mood? Be sure to take a look at these tips and tricks.
Make sure you play the right music. Research consistently shows that music has a tremendous effect on people’s moods. For example, a study conducted by Millman back in 1984 found that customers stayed 34 percent longer in supermarkets that played music in the background. Those longer in-store times translated into increased sales. So, what music is the best to increase sales? Research say that because familiar music, like pop tunes, tend to distract customers, unfamiliar, pleasant music is the best way to put your consumer in a buying mood.
Pay attention to the way your store smells. Believe it or not, Scent is one of our most powerful senses—and scent can have a pretty considerable impact on a consumer’s desire to purchase. How can you leverage the power of scent in your store? Well, the first step is to make sure your choice of scent is appropriate. The smell of pine needles is great around Christmas time, while a floral scent would probably be more appropriate in the spring or summer. The bottom line is that your store needs to smell good, as this will entice the consumer into spending more time browsing. And the good news is that research shows that scent is powerfully linked to memory. Even if your consumer doesn’t make a purchase the first time he or she comes into your store, leveraging the power of scent will help to make sure that they remember your retail space and decide to come back again.
Make sure you choose the right color palette. You want your store to be an inviting and interesting place for your consumer to spend time. Color is a big component of every store’s ambiance, so make sure you are selecting the right colors to cultivate the right vibe.
In conclusion, when it comes to putting your consumer in a buying mood, even small details can have a big impact on sales. It is important to get these details right!