Great signage in your Retail space can grab consumers’ attention and help guide them through your store, creating an overall better customer experience. However, when done poorly, signs can prove to be eyesores that just confuse customers. So, how can you effectively use signs in your retail store? Be sure to consider the following points.
Keep things short and to the point. No one wants to read a long-winded sign. Keep your signage concise, limiting them to just a few words.
Use easy-to-read fonts. Now isn’t the time to get too creative with fonts. Yes, you want a font that is attractive and coalesces with the overall vibe of your store, but your main aim is to ensure that customers can actually read the sign, even if they’re standing a few feet from it. As a general rule of thumb, avoid curly-cues and multiple colors and keep the font on the large size
Give customers a reason to buy. Use signs to give your customers a compelling reason to buy a particular product. Was the local organic jam you stock voted best in the state? Does Emma Watson routinely wear that new line of clothing you’ve just started to stock? Will the hair cream you stock manage even the frizziest hair? Let your customers know! When strategically developed and placed, signs that give your customers a reason to buy can boost sales.
Test your signs. Don’t just assume something is working. Test out signs and ask for feedback from customers. If something isn’t working, you can always make adjustments.
All in all, signs can be an excellent addition to any retail store, improving customer experience and boosting sales. The key is to make sure that you’re using signs effectively.
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