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Entretools 2: Internet Business Mastery Podcast

I don't care who you are or what business you are looking to pursue, you absolutely MUST have a web presence. And no, a "web presence" does not mean some cheap, unprofessional web site that you set up with Frontpage 2000. If you truly want to understand how to set up, run, and drive traffic to a top notch web site this podcast is a great starting point.

Sterling and Jay, who moderate the podcast, are the perfect pair to guide you down your path to web domination. Both are inspirational in that they left their old (and successful!) careers behind to pursue their dreams of Internet Business Mastery. Podcast number 1 was launched very shortly after their internet careers started, and as the show has progressed their knowledge of the internet world has grown. Through their witty delivery, they share their experiences and help us avoid making the same mistakes that they did.

Unfortunately, they've chosen to pull many of their old episodes off Itunes and charge customers for access to them (BOOOOOO!). While I was really disappointed to see this, it is a testament to their Business savvy. If you are willing to pay for them, I would recommend picking up the old episodes. If you are a cheapskate like me, the last 20 or so episodes are still available for free on their website, www.internet-based-business-mastery.com. And of course, they still regularly release new updates that share the latest technologies and trends to help improve your internet business mastery.

This Podcast is great for one reason, the breadth of topics discussed. Every week they give a quick update on their personal business activities and then move into some topic related to internet entrepreneurship. While their personal goal was creating a web based business, they share a ton of information that is applicable to any business that needs a web presence, whether you're managing real estate or running a restaurant. They teach you how to set up a professional web page, track your statistics, optimize your site for search, and build long term relationships with your customers.

The beauty of a podcast is that you can listen in your spare time. I listen in the car or when I'm working on the computer. They keep me motivated and up to speed with the latest web technology. The best part about this site is that the hosts are a little nerdy (just like me!), so they come across really well. I don't feel like I'm getting lectured by some arrogant Donald Trump wannabe. These guys admit their flaws and errors and use them to educate listeners.

No matter what your entrepreneurial passion, Sterling and Jay will help you enhance your web IQ, which is key to any successful business venture. They've taught me a ton and can do the same for you, so get listening!
Good Luck! Michael A. Schrader www.upwardlifestyle.com


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Entretools 2: Internet Business Mastery Podcast

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