Welcome to the bulliscoming Equity account Marketmuse review, AI-powered content research, intelligence, and writing tool to Increase your publication tempo, build content-driven customer journeys, and get discovered by the people who need you most.

What is Marketmuse

MarketMuse is a cloud-based enterprise content planning solution that helps content marketers, content creators, marketing agencies, publishers and e-commerce companies maximize the value of their online content.

The solution uses algorithms to automatically scan a company’s online content and then compare it to the content on similar and competing websites. It then makes suggestions for improvement based on those comparisons. MarketMuse identifies topical gaps or inconsistencies in a company’s online material.

Equity Account Marketmuse Review

Marketmuse is founded by Aki Balogh as a “science project” to build an AI system that benefits society. As VP of Search at TechTarget, Jeff Coyle leads the pilot launch of MarketMuse with 55 B2B lead gen. Sites.

Marketmuse was built to bring data scientists and engineers together with content strategy and SEO experts, they could make industry-leading AI accessible to SEO and content teams of all sizes and skill levels.

They started out by giving their users the tools to analyze one topic at a time. Then, they helped them research and analyze entire content inventories at scale. Now, they’re focused on using AI and natural language generation to write great content for you.

But it all comes back to the same mission:

They want to help you publish more and publish better every time because they believed that.

There’s no such thing as “SEO content” anymore.

Marketmuse

In 2013, a little Hummingbird told them that Google would rely less on keywords and backlinks and more on AI to measure comprehensiveness, authority, and user intent when determining the best content for a query.

Since then, the job content teams have to do has only gotten more complex. But most of the truly useful AI solutions to help them navigate this new world were accessible only to those with the technical skills or big budgets to use them.

What Does MarketMuse Do?

MarketMuse helps create predictably better content for every stage of the buyer journey. 

Using AI to power their machine learning and artificial neural networks, their content intelligence platform analyzes millions of articles on-demand and uncovers gaps, empowering marketers to quickly craft high-quality content their audience loves and search engines reward.

MarketMuse empowers you across the entire content lifecycle.

Optimize — MarketMuse looks at your content and evaluates how well it covers the topic focus. MarketMuse Content Score accounts for proper usage of related topics in competitive pieces across the web. 

Research — The Research application provides a deep understanding of the topic and the related topics experts cover when discussing the subject.

Compete — Use the heatmap in compete to quickly identify content gaps and topic usage. Make your content stand above the crowd by addressing important topics others have missed.

Questions — The Questions application discovers important questions your audience is asking, based on their intents, so you know what they’re looking for and what your content needs to answer. Use this to get a quick and comprehensive understanding of what audiences are currently thinking about, so you can get a jump start on topical ideation and content research avenues.

Connect — Connect determines which internal links will help readers and improve search rankings.MarketMuse suggests highly relevant internal links and non-competitive high-quality external links most effective for the topic and your domain. Implement our linking suggestions to create content clusters and improve your domain authority.

Briefing — MarketMuse Briefs empower writers with reliable guidance and repeatable KPIs. They analyze the entire content landscape and use advanced topic modeling systems to create structured, detailed outlines.

Content Strategy — For MarketMuse Plus plans and higher. They use state-of-the-art clustering technology to determine high opportunity pages within topics of interest. Advanced personal metrics bring greater predictability to content assessment and strategic planning. It’s an automated content audit, inventory, and planning solution.

Marketmuse Pricing and Packaging Update

The tables below represent a before and after view of all of the changes to previous MarketMuse plans.

What else came with this release that’s not outlined in the packages? Read about some of the exciting fixes and upgrades that slid into this release below:

• You now have the ability to delete a plan in platform.
• You can create plans from the inline-adder (Add to Inventory) instead of only being able to select pre-existing plans.
• Fresh new visuals for empty results on inventory for both “no results” and “no projects”.
• Research distribution visuals now match the nicer graphical style of the distribution boxes in Optimize. We are now consistent in this visualization throughout the platform.
• Fixes were made around our coupon logic to avoid confusion for customers and make sure our pricing is always reflected correctly.
• Many small fixes were made around adding items to inventory to make it more pleasant and reliable.
• Now when ordering a Brief on an item where a Brief already exists the user will have an option to confirm the reorder or dismiss it from their ordering list so as not to create accidentally duplicates.
• It is now possible to cancel a Brief in the context menu (right click on the table row) when it is in the status of Create Sections.
• Optimize editor now supports tags up to H6.

MMarketmuse Pros and Cons Extracts from Public Reviews

Pros

• It provides valuable insight to improve your content creation and optimization. I’m been excited to see the performance of all of our content efforts improve.
• I love the topic-based keyword research and the content optimization features, which are as good or better than much more expensive, similar products.
• If you want to succeed with content, you need this.

Cons

• Hmm let’s see, I wasted 3 trials, so it’s the left panel that has an ad that won’t go away.
• Just ignore the random recommendations and focus on those that make sense.
• I tried the AI for content writing function and had a very ridiculous end product. It consisted of gibberish that was not even close to usable.

Conclusion

Marketmuse suggests what types of changes are needed to improve the quality of the content and make it more thorough and engaging to improve search engine rankings. MarketMuse analyzes multiple web pages to identify important subtopics to enhance users’ content. It helps users in reducing the amount of time it takes to research and edits content.