If you’re still trying to come up with a brand-new idea, maybe you shouldn’t. Often, it’s better to just have a look at what’s already working and see how you can make it even better. Just taking an already proven product and improving it is a good place to start!

The next thing is the traffic. Even if you have the best product in the world, if no one knows about it, you won’t make any sales. Online you need a website and you need to then get people onto your website. Depending on your product/service you can look at different ways to get traffic. If you have a physical product like; Clothing, electronics, etc you might find using Instagram influencers a good place to start as the cost will be much less than Facebook advertising and you are sure to get your product in front of the right audience from the get-go.

If you’re selling a digital product such as software, eBooks, music then Setting up some Facebook conversion or traffic campaigns and testing them at lower budgets with multiple assets and ad creatives will be good. Over a few days see which assets and ads convert best, pause the losers and duplicate the winners. Alright so now that you have a great product, and you’re getting people who are interested in your product onto your web-site what is missing?

You now need to optimise your landing page for conversions. This is often the one piece of the puzzle that gets overlooked, yet it is the final part that needs to be done well, or else you won’t make sales. You see, when people land on your website you have just 5-10 seconds to get their attention, or else, they’ll click away. So, here’s what you need to do. First, ensure your website is loading fast. You can connect your site with a CDN or Akamai to ensure your content loads super quick.  Also, ensure your images aren’t too heavy, you can use a site like tinypng.com to quickly reduce sizes.

Next, make sure that your main headlines and text is very easy to understand and easily portray the main benefits of your product or service. Don’t use big complex words, instead make it simple for anyone to read and understand. If writing isn’t your strong point, consider hiring a copywriter from sites such as Upwork.com or Fiverr.com.

The final part of your page is the design.  Again, if you’re not a graphic designer, hire one! The design of your site represents the quality of your product or service as people judge a book by its cover. So, ensure you hire a top design-er so your product is presented in the best way. I hope this has helped you to better understand the three core things your business needs to succeed online!

Author:
Joshua Rattanong CEO and co-founder of a video hosting platform for marketers called Vidello. You can find out more about what we do at vidello.com