According to one of the recent reports published by Grand View Research Inc., the market demand for home fragrance is witnessing moderate growth during the COVID-19 pandemic. The demand for these scents has increased over the years owing to increasing consciousness of home aroma as a personality reflector. Apart from the lifestyle aspect, the manufacturers are creating awareness about the benefits and comfort that a consumer can gain from various home fragrances. Further, major market players have been carrying out extensive research and development to make these products customizable as per the consumers’ needs.

The global home Fragrance Market size was valued at USD 6.7 billion in 2018 and is expected to register a CAGR of 4.4% over the forecast period 2019 to 2025. The market growth is attributed to the increasing demand among consumers to get rid of unpleasant odors. Moreover, rising discretionary income steers the significant consumer inclination towards various types of home hygiene products, including fragrances. Furthermore, advancements including wooden candle wicks, customized preferences, innovative designs and containers made of metals, barks, and concrete are creating new growth avenues for the market.

The COVID-19 pandemic sparked a resurgence for the home fragrance industry as the consumers acquire the acceptance of home scents as they spend more time at home presently. Further, growth in air care market and consumer preference for pleasant aroma in their surroundings have led to an increase in expenditure on these products, thereby driving the demand for the global market. In addition, growing demand for aromatherapy at home is a key factor likely to drive the market over the upcoming years.

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Home Fragrance Market Highlights:

• On the basis of product, candles are expected to expand at the fastest CAGR of 4.1% over the forecast period 2019 to 2025. The demand for fragrant candles is increasing owing to its acceptance as a gifting item paired with the increasing demand for enhancing the aesthetical value of home décor.
• On the basis of distribution channel, the online distribution channel is projected to witness a significant CAGR of 5.1% over the forecast period 2019 to 2025. With an aim to reach out to the vast consumer base, companies are tying up with online retailers as well as introducing their e-portals such as Alibaba, Amazon, and Walmart in collaboration with leading home fragrance manufacturers.
• On the basis of geography, the Asia Pacific region is expected to emerge as the fastest growing regional market and register a CAGR of 4.7% over the forecast period. The growth is attributed to an increase in disposable income paired with the changing lifestyle.

Home Fragrance Market Segmentation

Grand View Research has segmented the global home fragrance market on the basis of product, distribution channel, and region:

Home Fragrance Product Outlook (Revenue, USD Million, 2015–2025)

• Sprays
• Diffusers
• Candles
• Others

Home Fragrance Distribution Channel Outlook (Revenue, USD Million, 2015–2025)

• Supermarkets & Hypermarkets
• Convenience Stores
• Online

Home Fragrance Regional Outlook (Revenue, USD Million, 2015–2025)

• North America
• U.S.
• Europe
• U.K.
• France
• Asia Pacific
• India
• China
• Central & South America
• Middle East & Africa

List of Key Players of Home Fragrance Market

• Reckitt Benckiser Group PLC.
• Procter and Gamble
• Seda France, Inc.
• S. C. Johnson & Son, Inc.
• Voluspa
• Newell Brands
• 3M Company
• Scent Air
• Hunan Mendale Homefragrance Company Ltd.
• Korona Candles S.A.