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Covid-19 Impact on Sports Nutrition Market Analysis | Global Industry Report 2027

The global Sports Nutrition market size was valued at USD 15.6 billion in 2019 and is expected to grow at a compound annual growth rate (CAGR) of 8.9% from 2020 to 2027. Increase in demand for various types of protein bars, dietary supplements, and energy drinks among athletes and bodybuilders is one of the major factors driving the market growth. Rising disposable income, rapid urbanization, and increase in the number of gyms and health and fitness centers endorsing sports and fitness nutrition products also positively influence market growth.

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According to the International Health Racquet and Sportsclub Association, it was estimated that in 2016, the U.S. is home to nearly 38,477 health clubs. In addition, the health club membership in the U.S. increased from 50.2 million in 2012 to 60.9 million in 2017, signifying a rise in awareness regarding physical fitness among the U.S. population, thus driving the demand for fitness and Sports Nutrition Products.

Growing importance of leading an active life is positively impacting the adoption of sports nutrition products. The participation rate of consumers in fitness sports or fitness activities is growing at a rapid pace. According to a study conducted by the ‘Physical Activity Council’ in 2018, nearly 64% of the U.S. population aged 6 and above is engaged in activities such as high-intensity training, running, and jogging. Consumers are also becoming increasingly aware of the importance of consuming sufficient nutrients, thereby driving the demand for sports nutrition products. Moreover, shifting demographic base in the market from core athletes who regularly consume sports nutrition products to lifestyle users and recreational users focusing on adopting a healthier lifestyle, is expected to create market growth opportunities globally.

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Key Companies & Market Share Insights

Glanbia Plc.; Hormel Foods Corporation; Stokely-Van Comp, Inc.; and MusclePharm are some of the key players in the market, owing to their diverse product offerings, partnerships, agreements, and ongoing new product launches in the U.S. market. Some of these market players have recently launched new products in order to expand their portfolio of sports nutrition products. For instance, in 2017, CytoSport, Inc., a subsidiary of Hormel Food Corporation, launched Muscle Milk protein bars as an extension to its existing sports nutrition segment.

Key manufacturers focus on launching new products and product innovations, which further drives market growth. For instance, in October 2018, SternLife announced the launch of a new range of sports bars, energy bars, and paleo bars. Moreover, companies are increasingly focusing on product innovations in terms of new flavors for sports nutrition products. Some of the prominent players in the sports nutrition market include:

  • Glanbia Plc.
  • Hormel Foods Corporation
  • Stokely-Van Comp, Inc.
  • MusclePharm


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