With entire nations on lockdown due to the coronavirus the outbreak, Business owners have more and harder decisions to make than ever before.
Why digital marketing can help businesses during critical times.
With life as we know it quickly changing, Marketing strategies need to adapt to maintain brand awareness and customer engagement. Many traditional marketing channels have dried up as government agencies, businesses, organizations, and consumers do their part to help prevent the spread of COVID-19.
These are trying times for businesses, and we all need to remain flexible to continue running effectively while the coronavirus spreads across the world. Digital Marketing enables brands to stay connected with existing customers and prospects, and keep their sales pipeline stocked with leads.
Is your business affecting due to lockdown?
Digital marketing is one of the better performing business domains and acts as a safeguard against some of the consequences of coronavirus.
Follow simple digital marketing steps, you can boost your business from home.
Is your website updated?
If your answer is No. so revamp your site, this is the best time to start Search Engine Optimization (SEO)
· Social media usage is an all-time high, it is best time to review social media handle of your biz
Ø Increase LinkedIn connections.
Ø Join LinkedIn group plan efficient content on Facebook page.
Ø Analyze competition on Instagram.
Ø Plan efficient content on Facebook, LinkedIn, Instagram and Twitter page.
Ø Improve Google My Business page.
Ø YouTube Live Streaming For Your Business
· Other Digital Marketing Mediums that helps your business
Ø Virtual webinars to reach out to prospects, keep them engaged and give them some thought-provoking content to digest while they’re confined to their homes.
Ø Blogs and articles to educate readers about the impact of COVID-19 on a particular industry.
Ø Email marketing & SMS Marketing to let customers and prospects know what your brand is doing to address the coronavirus.
Ø Forums posting about the impact of COVID-19 on a particular industry.
How is your business responding to the coronavirus crisis? Share some of your successful strategies in the comments section below.
Blog Writer- Chaitrali Tawde. (Sr. Digital Marketing Executive)