No matter which industry you belong to, how small/big your company is, B2C or B2B, smart businesses work on the principle of Lead generation… An ongoing effort to qualify customer relationship (who match the lead profile) communicate with them and convert those leads into prospects in your sales funnel. Leads are the pulse rate of every successful business. Reach New Heights Are you a current/future outbound lead generation team manager, looking to expand your B2B sales and thinking, how to drive more customers?