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Survey Questions Examples for Successful Online Research

Where does this survey question go?

If your searching for the best way to ask and organize your Survey questions for a market research study, company feedback, or academic paper you are not alone.  Writing survey questions that accurately measure public opinion is the number one concern for people new to designing surveys and professional researchers alike.

Asking questions in the right way and the correct order is necessary to reduce error which could occur in your data. Managing the following types of errors goes hand-in-hand with sampling design to increase the precision of your survey results.

This article will provide survey questions examples to help you reduce or eliminate:

  • Respondent bias
  • Data errors due to question ambiguity
  • Missing data due to logic errors

This is why is it important to develop a plan for your online survey which includes a questionnaire structure that works universally and is flexible enough to adapt to the specifics needs of your particular research study. An online survey questionnaire can be thought of as a hierarchy that includes: Sections and Questions in Sections.


Online Survey Sections and Flow Diagram


This is where respondents…

  • enter before they are qualified
  • are asked qualifying questions
  • presented these in a blind list
  • if pre-qualified are re-qualified
  • not qualifying are terminated
  • in a filled quota-cell are termed


Survey where you collect…

  • awareness and usage
  • product or service ratings
  • concept testing 
  • polling and public opinion
  • customer satisfaction data
  • employee feedback info


Collect classification data like…

  • personal (age, gender)
  • household (children, income)
  • economic (employment, class)
  • geographic regions
  • other (education, relationship)
  • B2B (industry, revenue)

How do you create effective survey questions?

The good news is we have tools to help us craft more structured while still engaging online surveys. Tools that have been designed to reduce the time it takes to build an online survey and also improve the data quality by enabling data validation and edits in real-time.

These capabilities along with respondent engagement features like question gamification, image Response lists, and video help improve the overall experience and response rate of surveys.


What are examples of survey questions you can use to create effective online surveys?

With so many different survey question options, how do you choose the right ones for your needs? Just like craftsmen have different classes of tools; ones that measure, others that cut things, and so on – so do we as survey designers. Broadly speaking survey questions used individually or in combination with others help you to:

  • filter respondents answering all or part of a question or survey section
  • solicit categorical responses
  • measure changes in perception/attitudes/opinions
  • sort items into groups
  • build lists
  • ask probing questions and solicit a verbatim response

These are just a few examples of the main things you will be doing when creating your survey. Survey questions are the tools we use to build online surveys and generally speaking, there are the questions you answer from a pre-defined list known as a Closed-end Question and those that are unstructured responses known as Open-End Questions.

Here is a list of some question types you will find useful for most online surveys

  • Single Choice Response
  • Dropdown List
  • Multi-choice Response
  • Multi-choice Card Sort
  • Likert-Scale Slider
  • Ranking Scale Slider
  • Rank Sort
  • Open-End Text
  • Open-End Numeric

Single-choice response question type

A single-choice response question is the one question type to have when you’re NOT having more than one.  This is why its the perfect choice question for most classification questions that you will probably design like this demographics question about employment:

For this example and other many other demographic questions, you will find the single-choice response option works well.

There are many other instances where a single choice question can be the perfect fit for your online survey. Here are some idea which you can tryout yourself

Choice is binary and valid response is: Paired preference questions: Single choice from a multiple choice list:
Yes | No Pepsi or Coke Voting
True | False Mac or PC Classifying
Opinion | Fact B.I.G. or Tupac Testing

Whether you’re picking your favored candidate or favorite color the single-choice response question is a primary tool you will use often.

Sometimes, showing all answer options at once can offer your respondents useful context about the question. Keep that in mind whenever you consider using more than one dropdown question in your survey.

Tips for writing survey questions that get you accurate results

How to add quality control elements to your online survey

Red Herring Questions


Straight liners



similar IP Address

Validation checks

The post Survey Questions Examples for Successful Online Research appeared first on OvationMR.

This post first appeared on Standard Ovation | OvationMR Online Research, please read the originial post: here

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Survey Questions Examples for Successful Online Research


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