There are many types of content marketing. Blogging is very popular. Writing articles and eBooks are other ways to market yourself and your products. Social media is also very popular.
Podcasting is another option. A podcast is a digital audio file that you can stream from the internet or download and listen to. Podcasts can be free or sold for a fee. You can set up a podcasting site or “channel” and make daily podcasts like a radio show. .
Podcasting is another option. A podcast is a digital audio file that you can stream from the internet or download and listen to. Podcasts can be free or sold for a fee. You can set up a podcasting site or “channel” and make daily podcasts like a radio show. .
REASONS TO CONSIDER PODCASTING
- "As of 2021, 41% of Americans ages 12 or older have listened to a podcast in the past month, according to “The Infinite Dial” report by Edison Research". (Source: https://www.pewresearch.org/journalism/fact-sheet/audio-and-podcasting) That’s a lot of people you can reach with your voice!
- Podcasting is much less crowded than blogging. The blogging landscape is very crowded. Consider starting a podcast instead of blogging.
- People can do other things while they listen. Think of all the activities that can be performed while listening to a podcast:
Work out
Wash the dishes
Take a walk
Mow the grass
Drive
Sit in a bus or train
Vacuum the carpet
Sit by the pool
Wash the dishes
Take a walk
Mow the grass
Drive
Sit in a bus or train
Vacuum the carpet
Sit by the pool
- There’s more intimacy. The written word is no substitute for the spoken word. With a podcast, you can connect on a whole new level.
- You can reach a new crowd. Many people won’t read a blog, but will listen to a podcast. Podcasting has many advantages over the other forms of online marketing. You can provide value in a new and more meaningful way. Podcasting is even easier than blogging, because you don’t need a website to get started.
GETTING STARTED WITH PODCASTING
You can get started quickly with only a couple of tools:
- A quality microphone. Fortunately, a good microphone in this day and age is not expensive. Do a little research and find a quality microphone. Remember that you’re only recording your voice. You don’t need a microphone that can handle the crushing volume of a drum set.
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- A computer to store the recordings. Actually, there are many alternatives to a computer, but you’ll need a computer to upload your podcast anyway. That’s all you need to get started. There’s no excuse! A simple microphone and your computer are all you need to make a high quality podcast. Start looking for a microphone today. You can get started on your first podcast immediately.
CREATING YOUR FIRSR PODCAST
- Choose a format. There are a few ways to conduct your podcast:
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- Prepare. Unless you’re very talented, you’ll want notes, if not a full script. If you’re interviewing someone, have questions ready. Consider the purpose of the podcast. What are you trying to share, teach, or explain? Perhaps your podcast is strictly for entertainment purposes.
- Record in a quiet space. People don’t enjoy listening to anything with a lot of background noise. It’s distracting and shows a lack of professionalism.
- Edit appropriately. There are many audio programs available for cutting and pasting sections of your podcast. Many of them are free. Ensure that any guests who participated in your podcast have the opportunity to review your edits before making the podcast public.
What could be easier? It can be a little more intimidating to put your voice online than writing a blog post. But that also makes it more effective. You’re putting a part of yourself out there for the world to experience.
Once you’ve recorded your podcast, it’s time to make it available to others.
GETTING YOUR PODCAST OUT TO THE MASSES
You can send out your podcast in several ways:
Use your imagination. Market your podcast any way you can. Every loyal listener is potentially another dollar in your pocket. Marketing is the key.
Now that you have a podcast and listeners, the next step is monetization. It’s time to boost your income.
- Create an RSS feed. You can upload your podcast to a single site and it will automatically be delivered to your subscribers.
- Use iTunes. iTunes will also deliver your podcast to subscribers. People will also be able to search for it. You can choose whether or not to charge a fee. After uploading to iTunes, you can expect it will take approximately 5-7 days until your podcast is available. There is a review process.
- Upload your podcast to other sites. Soundcloud is a popular platform and provides multiple sharing options.
- Use social media. Tell everyone about your latest podcast. Get every listener you can find. They’re all potential customers.
Use your imagination. Market your podcast any way you can. Every loyal listener is potentially another dollar in your pocket. Marketing is the key.
Now that you have a podcast and listeners, the next step is monetization. It’s time to boost your income.
