Ah, Mother’s Day. A time when families dote on the most important women in their lives and celebrate the miracle of motherhood. No really, all silly sentiments aside, mothers are real-life superheroes and the hype around this Holiday is very well-deserved. But it’s not just for the pitter pat of your heart, it’s also an exceptionally strong time for businesses.

As the holiday draws near, Americans buy everything from flowers and cards to food ingredients and books. Spending reached a whopping $23 billion in 2020 – the highest in the history according to the National Retail Federation. However, with all this purchasing comes a great deal of marketing competition.

That’s why it takes some serious preparation to be on the top of everyone’s gift list, no matter what industry you’re in. To do so you’ll need to reach your Audience in the most engaging and meaningful way possible. The solution?  a selection of videos and ads that will share the message of Mother’s Day with your audience and stand out from the rest of that feed competition. 

Here are a few Mother’s Day marketing ideas to inspire you:

Share a special sale or promotion

Yes, we did just say people spend in the billions but the average individual or family is always looking for ways to save. A small discount can go a long way to encourage them to choose you over your competition. Promote a special sale just for Mother’s Day and try to use language that puts an emphasis on the essence of the special day instead of the more “salesy” approach. For example, “Your mother deserves the best” rather than “Get this for less money”.

Another good option for Mother’s Day promotions is the 1+1 sale or just adding in a little something extra to your standard offer to make your customers feel good about their purchase.

Pro tip: No matter what you’re selling, let your customers know that your special sale is here to help them celebrate their special someone.

Post an emotive video

Mother’s Day spending is all about showing emotion. Whether it’s love, gratitude, or even just a little bit of guilt, emotion in the driving force of most of these holiday purchases. So without being too cynical, emotion is definitely something you should tap into in your videos.

For instance, you can combine beautiful footage of mothers and children with a thoughtful quote or well-wish to trigger that sentimental feeling. In addition, you can aim to create a video that inspires your audience to share it with their mother/wife and really see your organic engagement take flight. While this isn’t going to lead directly to immediate new purchases (though it certainly does for many businesses),  building your brand around positive emotions is always an ideal goal in creating content that can make an imact.

Pro tip: Our recommendation for this one is to consider your audience carefully and make sure it’s inclusive of all different sorts of families that may be within the community.

Promote a special collection or product

Do you have a special Mother’s Day bundle, collection or product/service that you’re selling? Show it off with videos! Create a sense of immediate need for your product or service by highlighting the fact that it’s a special, seasonal offer that won’t last.

For example, if you own a chocolate shop and have a special Mother’s Day box or package, make sure that your customers know about it. The more you promote it, the more people will be aware of your specials and will be likely to purchase them as a gift for the holiday.

Pro-tip: Make sure to include the latest date to order for it to arrive on or before Mother’s Day! The last thing you want is for people to be placing last minute orders that can’t possibly arrive on time. Believe us, your customers will thank you for it.

Reach out to the moms in your business/organization

When you think of Mother’s Day, your own mom is probably the first person that comes to mind. But, a lot of people tend to forget about all the other amazing mothers in their lives, especially in their workplace.

Sharing a sweet Mother’s Day video with the moms in your company can be a really nice way to show your appreciation for all of the hard work that they do – both in and out of the office.

It’s not easy being a working mom, and that’s why this message of thanks and appreciation will definitely go a long way. Remember, internal communication is super important for every business out there. If your employees aren’t feeling appreciated, it will show through your brand image.

Pro-tip: Try to be as genuine as possible in your video. If you don’t have many employees (or moms) working at your company, you can personalize the video to include specific things that relate to each of them. 

Tap into some mom humor

The internet is so jam-packed with content these days that it can be challenging to make yours stand out. Depending on your audience, it could be worthwhile for you to approach big spending holidays like Mother’s Day with a bit of humor. 

Taking this creative approach to video marketing could help you capture your audiences’ attention and boost your engagement. Not to mention, sprinkling in some humor here and there can help you establish a rapport with your audience as well. Plus, who doesn’t love a good smile?

Pro-tip: Don’t overdo it. Try to find the right balance between serious and funny content and if you are not sure that your copy hits the spot – just ask a mom you know how she feels about it. 

Don’t have time to make a video ad? Check out our ready-made video templates just for Mother’s Day!

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