In the online world, it’s the word that counts. The way a product is described sets a tone about its quality, usability, and worth. In this blog, we will explore some simple product description writing techniques that can be followed for ensuring the products are placed well and most importantly, sold.

Know your audience:

You are sure to have stumbled upon this, every business owner does! You can only sell your product if you know who that target Audience is. The same works for the words that you use to describe your product. The best descriptions are the ones that address your audience directly and personally. Describe the product like you would talk to a friend.

List out benefits:

Your buyers may not be interested in knowing the mundane features or specifications. All they want to know is what’s in for them. This is where your strike the right chord – only highlight the most important features and mention the value it will bring them if they choose to buy.

Avoid over-hyping:

At times, when at loss for words we end up hyping our products by adding “excellent”, ”best”, and some more. These make your audience go “yeah right, they all say that!. To avoid this, get down to the specific details of the product that makes it unique. Step into the shoes of your customer and look for the qualities of the product that will convince you to buy it.

Good quality images:

Get a good quality image of the product(s). Here, your buyer cannot physically feel or hold the product so use your best, in terms of words and image. Post pictures or videos of the product in such a way that it shows them what they are looking at. Show size, any special USP, styling, etc clearly to stir up their imagination.

Include stories and testimonials:

People love stories, it never goes out of style. So, why not let your product cash in on some well-laid out story about how it originated, what was the idea behind it and so on. You don’t need to elaborate but just lay out some snippets. Add customer testimonials too. It is a key aspect that influences buying behavior.

Share your product story and do it much gusto. Let your readers (potential buyers) be thrilled and convinced to click that “Buy Now” button. This extra effort is worth it.

So you have product(s) online but no right words to match its awesomeness? With Counfreedise, you need not worry about it. We have a team of expert description writers who will spin such beautiful stories on your products which is bound to leave a lasting impression and compel your the readers to buy it right away. Our clients have come back telling us the wonders it has done and we sure can make the magic work for you too.

Counfreedise is your one-stop shop for all that you need to carve a niche in the ECommerce sector.

The post How To Write Product Descriptions that Sell appeared first on Counfreedise.