Get Even More Visitors To Your Blog, Upgrade To A Business Listing >>

Despite Increased Ad Spend, Some Black Publishers Question Brands’ Strategy

Despite Increased Ad Spend, Some Black Publishers Question Brands’ Strategy

Brands and marketing agencies have, largely, made good on their 2020 commitments to devote more ad Spend to Black media. But the increase in investment has gone primarily to a handful of scaled publishers, according to interviews with eight Black media executives. As a result, while advertisers can credibly point to their Increased investment in...



This post first appeared on Adweek – Breaking News In Advertising, Media And Technology, please read the originial post: here

Share the post

Despite Increased Ad Spend, Some Black Publishers Question Brands’ Strategy

×

Subscribe to Adweek – Breaking News In Advertising, Media And Technology

Get updates delivered right to your inbox!

Thank you for your subscription

×