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The Trade Desk Wants to Be the App Store for Ad Tech

Tags: desk
The Trade Desk Wants To Be The App Store For Ad Tech

The Trade Desk's messaging has long hinged on being a champion of the open internet--a convenient slogan for a company that helps advertisers buy media outside of walled gardens. Today, in what CEO Jeff Green calls the company's biggest upgrade to date, The Trade Desk is announcing a new portal called Kokai that will help...



This post first appeared on Adweek – Breaking News In Advertising, Media And Technology, please read the originial post: here

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