Get Even More Visitors To Your Blog, Upgrade To A Business Listing >>

Champions of Change: Growing Women’s Sports Coverage With Togethxr’s Jessica Robertson

Champions Of Change: Growing Women’s Sports Coverage With Togethxr’s Jessica Robertson

When soccer superstar Alex Morgan called Jessica Robertson in 2019, she instantly picked up the phone. In 2021, Robertson and Morgan--alongside swimmer Simone Manuel, snowboarder Chloe Kim and WNBA icon Sue Bird--launched the media and lifestyle platform Togethxr, specifically targeting Gen Z and millennial women. Women's sports receive just 5% of media coverage, and Robertson...



This post first appeared on Adweek – Breaking News In Advertising, Media And Technology, please read the originial post: here

Share the post

Champions of Change: Growing Women’s Sports Coverage With Togethxr’s Jessica Robertson

×

Subscribe to Adweek – Breaking News In Advertising, Media And Technology

Get updates delivered right to your inbox!

Thank you for your subscription

×