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Billie’s Mother’s Day Campaign Puts Postpartum Bodies on a Much-Deserved Pedestal—Literally

While many brands are attempting to approach Mother's Day in a more thoughtful, Personal and sensitive way this year, direct-to-consumer personal care brand Billie is pushing that trend even further. In an attempt to pull back the facade of unattainable expectations and portrayals of motherhood--especially around a day meant to celebrate it--the brand is honoring...



This post first appeared on Adweek – Breaking News In Advertising, Media And Technology, please read the originial post: here

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Billie’s Mother’s Day Campaign Puts Postpartum Bodies on a Much-Deserved Pedestal—Literally

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