2023-11-30 16:48
At its core, marketing is human psychology applied in a business ecosystem. Marketing has always endeavored to build emotional connections with consumers to be leveraged for commercial resul… Read More
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2023-11-30 16:45
HP has rehired former chief marketing and communications officer Antonio Lucio five years after he departed to join Facebook (now Meta) as its chief marketing officer. Lucio will succeed his… Read More
2023-11-30 14:00
Apple broke ground in advertising last year with "The Greatest," a joyful film representing people with disabilities in their everyday lives. Now it followed up that effort with a childhood… Read More
2023-11-30 14:00
Video-on-demand service Tubi is set to expand its international reach with the hire of a new executive to be based in the U.K. David Salmon is joining from sports, media and entertainment gr… Read More
2023-11-30 11:50
Sports publisher The Sporting News raised $15 million in Series A funding in September, in large part because of the unique affiliate marketing model it employs. The company, like a growing… Read More
2023-11-30 11:00
Middle managers are the key to healthier, more connected and more productive workplaces, as well as more satisfied employees--the kind who stay with an organization to grow their careers. No… Read More
2023-11-30 11:00
Ad tech is confusing, and brand marketers and agencies alike want to simplify it. There are an overabundance of vendors contributing to the industry's complexity. The ad-tech market will rea… Read More
2023-11-30 10:17
Elon Musk's "Go f*ck yourselves" statement to advertisers leaving X was defended by the social media platform's CEO, Linda Yaccarino, who said that the owner was stating the position of the… Read More
2023-11-30 09:11
Over 200 private businesses--including major brands like Google, LVMH, Mastercard, Microsoft and Unilever--will have a presence at this year's 28th annual United Nations climate summit, whic… Read More
2023-11-29 20:31
In this week's episode, hosts Cathy Hackl and Lee Kebler catch up from a long holiday break. Kebler got iOS17 and talks about the personal voice print. Hackl explores a Lego Discovery Center… Read More
2023-11-29 17:38
Instacart is adding streaming to the menu. The grocery technology company partnered with NBCUniversal's streaming service Peacock for its first streaming partnership, giving all its Instacar… Read More
2023-11-29 17:16
To increase public interest in South Korea's cultural heritage, marketing agency Cheil Worldwide worked with the Cultural Heritage Administration of Korea, the Seoul Metropolitan Government… Read More
2023-11-29 16:52
As part of its continued efforts to reach tweens, milk processor education program MilkPEP partnered with agency Gale to launch a series of milk jingles created in partnership with Beacon St… Read More
2023-11-29 15:00
McNugget Buddies, a collection of McDonald's Happy Meal toys introduced in 1988, are making a comeback after more than 25 years through a collaboration with DJ and comedian Kerwin Frost. The… Read More
2023-11-29 14:00
When auto brand Ford partnered with Euphoria and The White Lotus star Sydney Sweeney to launch a women's workwear collection in March, items began selling out in less than 36 hours. The succ… Read More
2023-11-29 14:00
The independent music and entertainment publisher Paste Magazine has agreed to acquire the feminist title Jezebel from G/O Media in an all-cash deal, according to Paste editor in chief and p… Read More
2023-11-29 13:00
It's the most wonderful time of the year: Spotify Wrapped season. For all those who observe the annual tradition, it's time to delve into your 2023 listening habits. Did Beyonce or Taylor Sw… Read More
2023-11-29 12:30
Just weeks after DDB Worldwide announced its global CCO Ari Weiss was leaving to start his own agency, DDB has picked up a lauded creative, naming Chaka Sobhani as president and internationa… Read More
2023-11-29 11:00
Welcome back to The Garage: Tools for Retail Media Innovation. Hosted by Evan Hovorka, vp of product and innovation, and Dan Massimino, director of marketing, from Albertsons Media Collectiv… Read More
2023-11-29 11:00
It's perhaps not surprising that understanding the implementation of artificial intelligence is top of mind for most marketers going into 2024, replacing sustainability as they look for a mo… Read More
2023-11-28 20:00
When Apple, Goldman Sachs and other large brands bought Google search ads over the last year, these ads not only appeared across search queries like "best credit cards," but also on more uns… Read More
2023-11-28 19:34
On this episode of Brave Commerce, Mizkan America's president and COO Diego Palmieri and head of connected commerce Neha Mallik join hosts Rachel Tipograph and Sarah Hofstetter to talk about… Read More
2023-11-28 16:11
Since the inception of Historically Black Colleges and Universities (HBCUs) in the 1800s, HBCUs have been a driving force in developing successful Black professionals in America. According t… Read More
2023-11-28 15:51
In the realm of B2B marketing, a subtle but pervasive problem looms--ironically, one of the industry's own creation. Clarity and meaning have become casualties in an ongoing war of words tha… Read More
2023-11-28 14:30
Online spending for Cyber Week (the sales period of five days from Thanksgiving through to the following Monday) is expected to total $37.2 billion. According to Adobe Analytics data, online… Read More
2023-11-28 13:00
This holiday season, Walmart is taking a page from The Hallmark Channel--sort of. While the cable network remains the undisputed champion of the holiday film genre, the mega-retailer is thro… Read More
2023-11-28 11:28
As the next wave of attention metrics evolves, brands like Domino's and Expedia Group are going beyond simply measuring attention to using tools to identify new audiences and understand the… Read More
2023-11-28 10:30
Sin City might be where large-scale advertising is catching a glimpse of its future, creating spectacle and generating awe to capture attention. Since September, Sphere has attracted adverti… Read More
2023-11-28 10:30
The salutation of "We're back!" doesn't have the best track record in American popular culture. It was the line uttered by the evil spirit that grabs poor little Carol Anne in Poltergeist II… Read More
2023-11-28 08:00
For myriad personal and complex reasons breastfeeding can be tough or even impossible. That's why, although the World Health Organization (WHO) recommends exclusive breastfeeding until six m… Read More
2023-11-28 06:55
Elves certainly don't belong on shelves in the first Christmas ad from global travel brand TUI. In a bid to reach travelers before the New Year vacation booking frenzy, the advertiser has un… Read More
2023-11-27 19:04
Last week rapper and cannabis connoisseur Snoop Dogg whipped the internet up into a frenzy with a social media announcement saying he was "giving up smoke." "Please respect my privacy at thi… Read More
2023-11-27 17:15
Have you ever had someone complain about you to others, but never actually talk to you about it? It's frustrating! Similarly, Gen Z feels annoyed when marketers try to appeal to them without… Read More
2023-11-27 17:06
In this week's episode, Cathy Hackl and guest host Lee Kebler talk about the changes at OpenAI, Roblox's latest virtual fashion report, what spatial computing is and how a TikTok makeup tren… Read More
2023-11-27 16:58
Chad "Ochocinco" Johnson was loud and brash when he played in the NFL, someone who made a show of his post-score antics and was definitely hit with a few excessive celebration penalties. As… Read More
2023-11-27 14:16
The first day in a new job can be daunting, and that is no less true for the new urban and regional electric trucks being introduced by commercial vehicle company Scania, according to its ne… Read More
2023-11-27 12:20
Marketers have a critical role to play in shifting demand toward greener products--so the thinking goes. But it's becoming apparent that the higher-carbon status quo (cow's milk) isn't willi… Read More
2023-11-27 11:25
Social publisher The News Movement is on pace to generate seven-figure revenue after launching in the U.S. a year ago, according to cofounder and president Ramin Beheshti. While other media… Read More
2023-11-27 11:00
LISBON, Portugal -- Juan Pablo Ortega, co-founder of global payment management company Yuno, joined Adweek on Web Summit's Startup University stage to talk about how he turned Rappi, the foo… Read More
2023-11-27 11:00
The sports industry is going through transformational changes to meet the needs and expectations of 21st century fans. From leagues and athletes getting closer to culture through music, fash… Read More
2023-11-25 15:51
With the inflation rate dropping steadily over the past few months, consumers more freely opened their wallets (or, rather, charged their credit cards) at a record pace on Black Friday. Acco… Read More
2023-11-24 14:30
By now I'm willing to bet you're tired of wasting your precious ad spend on suboptimal conversion rates. The way out lies in having a solid marketing plan. As annoying as it might be to hear… Read More
2023-11-22 11:00
As the CMO of Timex, Shari Fabiani has taken a contrarian approach to marketing the iconic brand, focusing on building engagement with core customers in this new episode of Marketing Vanguar… Read More
2023-11-22 11:00
As far as holiday traditions go, people have been giving weed to each other since long before the plant was legal across 40 U.S. states. As likely as not, though, those particular gift excha… Read More
2023-11-22 11:00
As our November holiday approaches, we find ourselves reflecting on the many things we're thankful for. As a long-time veteran of the ad business, I'm thankful for the creative people in thi… Read More
2023-11-22 11:00
As the self-described "all-time winningest coach" in street basketball, artist and entrepreneur Joe Cartagena (also known as Fat Joe) seems to be a natural fit as ClashTV's streetball commis… Read More
2023-11-22 08:00
Through a new brand platform and identity, music platform Deezer wants to offer its users a richer music experience and introduce them to emerging talents via a new social music feature. The… Read More
2023-11-21 20:02
From wildfires raging in Canada to devastating flooding in large portions of the Northeast, the severity of natural disasters isn't just inching up year over year; they're shattering records… Read More
2023-11-21 19:21
With artificial intelligence making swift advancements every day, the metaverse--recently presumed "dead" in the industry--is silently enabling brands to bridge physical products with digita… Read More
2023-11-21 19:00
Ahead of Thanksgiving, NBCUniversal and Google partnered with the Radio City Rockettes for three 30-second custom spots for the Macy's Thanksgiving Day Parade in New York. The NBCU Creative… Read More
2023-11-21 17:46
Advertisers' fresh attention on X, formerly Twitter, following another tumultuous few days, obscures the reality that the alleged advertiser exodus--when Elon Musk assumed control of X in la… Read More
2023-11-21 17:32
During the last two decades, the telecom industry has significantly changed, shifting from wired to wireless technology. As millennials and Gen Z increasingly favor digital-first experiences… Read More
2023-11-21 17:00
It's a classic festive story: Rather than hating his boss, A Christmas Carol's Bob Cratchit pities his lonely and miserable employer Ebenezer Scrooge and hopes that he'll find joy in the hol… Read More
2023-11-21 16:31
To support its "Grand Encounter" campaign that began in early 2023, alcohol brand Grand Marnier kicked off a series of real-world experiential events featuring music, tastings and an AR acti… Read More
2023-11-21 15:04
On this episode of Brave Commerce, Maple Solutions founder Tony Crecca joins hosts Rachel Tipograph and Sarah Hofstetter to discuss the transformative power of connected commerce in the evol… Read More
2023-11-21 14:45
Keke "Keep a Bag" Palmer is back--and spreading pure love for Black-owned businesses with Google and U.S. Black Chambers in a video that may inspire an equal amount of dancing and shopping… Read More
2023-11-21 14:00
Opendoor, the real estate digital platform, is kicking off its major marketing year with the 2024 Super Bowl through a partnership with Mischief @ No Fixed Address as it looks to rewrite the… Read More
2023-11-21 13:29
Attention metrics--using tactics like eye tracking to measure how long people spend looking at ads--hold a number of promises, including making advertising more performant and less annoying… Read More
2023-11-21 13:10
Despite predictions that generative artificial intelligence will drive a massive increase in energy demand, AI companies are only beginning to consider the climate impact of their products… Read More
2023-11-21 12:00
While there's always some debate about how early to start decorating for Christmas, British supermarket Tesco is encouraging consumers to embrace the festive spirit well before Dec. 25. The… Read More
2023-11-21 11:00
Plenty of people complain about the problems in the advertising industry, but now is the time to look at the positives. Our industry not only moves culture and produces daily bits of enterta… Read More
2023-11-21 11:00
Everyone has their winter holiday tentpole moments. For some, it's seeing the Rockefeller Christmas Tree lighting, or watching A Christmas Story or the return of a memorable TV commercial. T… Read More
2023-11-20 21:49
The deprecation of third-party cookies has been a trending conversation for a while now, but there is a lot more going on when it comes to the rapid evolution and impact of tech in the ad in… Read More
2023-11-20 21:20
LISBON, Portugal -- On Web Summit's PandaConf stage, Qualcomm chief marketing officer Don McGuire and Code and Theory CEO Dan Gardner spoke with Adweek about introducing AI to the marketing… Read More
2023-11-20 20:43
While Microsoft's swift hiring of Sam Altman could boost its position as the frontrunner in the race of AI, there are unintended consequences that will benefit Google's position in AI domina… Read More
2023-11-20 20:12
There was a time--not so long ago, actually--when mentioning the artist Bad Bunny among a bunch of brand marketers would have elicited several confused-looking faces at best. But now? You'd… Read More
2023-11-20 17:54
At its best, social media can be a space for fun and creativity. This is what you'll find when watching Eric Sedeno's content on TikTok and Instagram. Sedeno may be known for his funny TikTo… Read More
2023-11-20 16:11
Pharmaceutical companies Dermavant and Botox Cosmetic have turned to Snapchat to teach consumers about their products' FDA-approved use. To coincide with World Psoriasis Day on Oct. 29, Derm… Read More
2023-11-20 16:00
As Pepsi winds down celebrations of its 125th year, it has called in a big celebrity partner to "think small." The cola brand tapped longtime partner and former National Basketball Associati… Read More
2023-11-20 15:20
Mobile and desktop ad-block rates are experiencing a gradual uptick, increasing by 11% in 2023 from 2021, according to ad-filtering tech firm Eyeo and its 2023 Ad-Filtering Report. Buoyed by… Read More
2023-11-20 13:22
Streaming video has transformed television advertising by making it possible for brands of all kinds to buy its inventory, and NBCUniversal aims to capitalize on this newfound accessibility… Read More
2023-11-20 11:00
The issue of media decarbonization has been increasingly buzzy, but many brands and agencies have trouble finding the best measurement paradigm to reduce the carbon impact of their media spe… Read More
2023-11-20 11:00
If a company internship imparts some wisdom to the students it employs, that's typically good enough. If those interns teach a company about itself, turn weaknesses into strengths and create… Read More
2023-11-17 20:08
In 2023, the sports apparel market is expected to generate more than $213 billion in revenue, with the men's segment driving the highest market share. A growing interest from consumers in pu… Read More
2023-11-17 17:56
To promote its Guess Eyewear collection, eyewear group Marcolin recently worked with AR company Aryel, digital marketing agency Intarget and media platform Teads for a campaign that ran in S… Read More
2023-11-17 14:00
Ahead of the holiday season, brands have begun releasing festive augmented reality Lenses on the Snapchat platform. Here are some of the experiences available to users. To start, apparel com… Read More
2023-11-17 11:00
During a recent session featuring Black women in gaming at Adweek's Nextech event, COEXIST founder Jaye "Letta J" Watts' opening remarks pointed to how the industry's top two games--NBA2K an… Read More
2023-11-17 09:00
When producing this year's holiday campaign, Amazon wanted to be mindful of the limited spending power many customers are likely to have after a year of economic uncertainty. The creative id… Read More
2023-11-17 05:00
Coca-Cola has rolled out its third generative AI initiative of the year, this time as part of a global holiday campaign. The 130-year-old brand is opening its vault to the public via Create… Read More
2023-11-16 20:36
In the ever-evolving landscape of digital marketing, the creator economy has emerged as a powerful force, reshaping the way brands connect with consumers. A recent study conducted by LTK in… Read More
2023-11-16 19:25
Throughout the holiday season, visitors to Macy's Herald Square flagship will have the chance to virtually become Disney Princesses through the AR Mirror from AR tech company Zero10. Zero10'… Read More
2023-11-16 19:07
Car hire app Uber and audio platform Spotify have more evidence that people, especially younger generations, are gravitating toward longer-form content. "People are spending two and a half h… Read More
2023-11-16 18:15
In the latest episode of Marketing Vanguard, MNTN President and CEO Mark Douglas sheds light on the dynamic world of advertising, sharing insights into the collaboration with Ryan Reynolds a… Read More
2023-11-16 17:48
In 2022, TikTok launched Effect House, a desktop tool allowing anyone to create augmented reality filters for TikTok. Now, the social networking platform released a mobile effect editor that… Read More
2023-11-16 15:13
After a tough 2023 for Bud Light, Benoit Garbe, the U.S. chief marketing officer of parent company Anheuser-Busch InBev, will resign at the end of the year. Garbe's marketing role will not b… Read More
2023-11-16 15:00
Dow Jones, parent company of The Wall Street Journal (WSJ), Barron's, MarketWatch brands, among others, has selected three new agency partners--Mother, Mediahub and TBWA Worldwide subsidiary… Read More
2023-11-16 14:00
To prove it cares about flavor, Hidden Valley Ranch is partnering with itself for a Double Ranch crossover and product drop that will allow fans to purchase a limited-edition, X-shaped bottl… Read More
2023-11-16 12:00
As the Formula 1 Heineken Silver Las Vegas Grand Prix runs Nov. 16-18, race sponsors and Vegas hotels are adding to the excitement with experiential marketing and unmissable out-of-home acti… Read More
2023-11-16 11:00
Mars Petcare's Temptations combines holiday nostalgia with cat antics for a cute ad promoting its puree treats. Created by agency adam&eveDDB, the film recreates a '70s-style holiday spe… Read More
2023-11-16 11:00
One of the hottest marketing topics right now is retail media. It's more important than ever to get ahead of the curve and understand the full potential of this still-evolving market. At Adw… Read More
2023-11-16 01:00
Of the roughly 94,000 U.S. soldiers who became prisoners of war in Germany during World War II, an especially unfortunate several hundred wound up in a camp called Oflag IV-C, better known a… Read More
2023-11-16 01:00
Electric vehicles now represent 8% of new auto sales in the United States. That may not sound like much, but there's good reason to believe change is coming down the road. Figures from data… Read More
2023-11-16 01:00
The first time Sasha Luccioni applied for a position at Hugging Face--the AI startup now valued at $4.5 billion--she was rejected. "I wasn't what they were looking for," she recalled. This w… Read More
2023-11-15 19:08
On the latest episode of TechMagic, the show that dives deep into today's tech news and explores the future of tech and gaming, hosts Cathy Hackl and Lee Kebler talk about the Mac Pro Mini a… Read More
2023-11-15 18:16
For those who think there's no such thing as uncharted territory these days, here's a validating stat: Google has mapped 98% of the world, covering more than 10 million miles with Street Vie… Read More
2023-11-15 18:01
Various reports over the past year have made it clear that new business at agencies is changing. R3 found agencies are pitching more for smaller projects and scopes. RSW/US uncovered a backs… Read More
2023-11-15 16:53
Culture and entertainment publisher BuzzFeed Inc. unveiled a strategic pivot during an internal meeting on Tuesday, according to two memos obtained by Adweek. The media company, which houses… Read More
2023-11-15 16:19
Introducing The Garage: Tools for Retail Media Innovation, a podcast hosted by Evan Hovorka, vice president of product and innovation, and Dan Massimino, director of marketing and communicat… Read More
2023-11-15 16:08
To promote its new Dodge Hornet models, auto manufacturer Stellantis North America worked with mixed reality company Areyes and creative consultancy Huge to launch an augmented reality mini… Read More
2023-11-15 15:28
Traditionally, advertising production has been characterized by extensive globe-trotting, significant environmental impact and substantial costs. But I invite you to consider a future where… Read More
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