2023-06-07 21:01
Pet health and wellness company Better Choice is utilizing augmented reality to promote its line of Halo Elevate dog food. The company's AR experience aims to educate shoppers about the qual… Read More
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What marketers need to know today. Business Type*. ---, AGENCY:
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2023-06-07 18:53
Sports have a lifelong impact--and Nike and Dick's Sporting Goods know it. The brands have now teamed up for the second phase of Dick's "Sports Change Lives" campaign, with Nike partnering o… Read More
2023-06-07 15:00
It is premature to predict that a commercial for cannabis will show up in the Super Bowl--at least in the near future--but marketers in the fast-growing industry should be prepping now for a… Read More
2023-06-07 13:00
New research from LinkedIn reveals that more business-to-business marketing leaders worldwide are planning to use artificial intelligence as a tool to simplify content creation in the coming… Read More
2023-06-07 12:15
When it comes to well-known chefs, especially ones who grace our TV screens, Emeril Lagasse is at the top of everyone's list. From leading world-renowned restaurants to writing notable cookb… Read More
2023-06-07 12:00
Burger King may be called the "home of the Whopper," but not everyone prefers the chain's signature burger. A nostalgic campaign created by BBH London acknowledges that no amount of marketin… Read More
2023-06-07 11:45
Intuit's QuickBooks has concluded a global review of its creative agencies, consolidating its account into one shop: FCB New York. FCB will be tasked with creating a new global platform for… Read More
2023-06-07 11:25
Brands and marketing agencies have, largely, made good on their 2020 commitments to devote more ad spend to Black media. But the increase in investment has gone primarily to a handful of sca… Read More
2023-06-07 11:00
Pepsi's mission to support Black food entrepreneurs via its Dig In platform is entering its sophomore year. Now the brand has teamed up with TikTok food reviewer Keith Lee to spread awarenes… Read More
2023-06-07 10:00
In many video games, players who overcome challenges like solving puzzles or winning fights are rewarded with experience points that make their characters more powerful. Now a new limited-ed… Read More
2023-06-06 21:59
We've all seen the ads. There's a frustrated business leader using antiquated technology (usually spreadsheets or email). Their work is tedious and boring, and they're missing out on tons of… Read More
2023-06-06 19:32
Peak moving season is May through September, and it's a pivotal (and expensive) time for most families and individuals in the United States. Based on research conducted with Alliant, a fello… Read More
2023-06-06 19:24
The Trade Desk's messaging has long hinged on being a champion of the open internet--a convenient slogan for a company that helps advertisers buy media outside of walled gardens. Today, in w… Read More
2023-06-06 19:19
The lifestyle media company Bustle Digital Group laid off 21 full-time employees, roughly 5% of its total headcount, this morning, according to a memo from founder Bryan Goldberg obtained by… Read More
2023-06-06 18:55
In this episode of Brave Commerce, Heather Malenshek introduces hosts Rachel and Sarah to the full breadth of what Land O'Lakes offers not only to customers, but also to the farmers who make… Read More
2023-06-06 18:40
Can a digital-only bank thrive in a physical-focused financial system? Ask Andrea Brimmer of Ally. Founded in 2008, during the financial crisis, Ally defied the odds and transformed into a b… Read More
2023-06-06 15:48
Ask agencies to describe their internal sustainability initiatives and many tout commitments to reduce ad-related carbon emissions. Ask agencies if they're willing to pitch an oil and gas in… Read More
2023-06-06 14:00
Google, Amazon and Apple. YouTube and Dawn. Android. Netflix. Walmart. These familiar names have the highest levels of "brand fandom," according to a new study from Stagwell's global insight… Read More
2023-06-06 12:00
McDonald's is celebrating the birthday of its furry purple mascot Grimace with an epic party. The nostalgia-fueled campaign by agency Wieden+Kennedy New York features limited-edition product… Read More
2023-06-06 12:00
On advertising's biggest stage of the Super Bowl, it takes a higher level of creativity to stand out. That is why Diageo whisky brand Crown Royal decided to take a risk, by using its spot du… Read More
2023-06-05 17:56
In this week's episode of Yeah, That's Probably an Ad, community editor Luz Corona and Europe brand editor Rebecca Stewart welcome a few Adweek friends to talk about the resurgence of realit… Read More
2023-06-05 17:54
We've hit a cultural milestone, and nobody seems to have clocked it: Colgate is airing a series of spots entirely in Spanglish. I could get into the advanced linguistics of it and tell you a… Read More
2023-06-05 17:23
Adults across the U.K. can play a virtual slot machine in augmented reality through a new campaign from entertainment betting company William Hill. Created by media agency Wavemaker UK, Smar… Read More
2023-06-05 16:21
The U.K.'s National Lottery has been running for nearly 30 years, and its latest campaign covers its lifespan while also telling the love story of Edward and Isaac. Beginning on a quiet even… Read More
2023-06-05 13:00
Keith Haring would have admired MullenLowe's revised branding. The new version of the agency's octopus logo is reminiscent of the late Haring's fluid, simple street art. But MullenLowe's new… Read More
2023-06-05 13:00
With just a few weeks to go until the biggest advertising event of the year, YouTube unveiled the annual Cannes Ads Leaderboard, highlighting the most popular video ads of the year. Accordin… Read More
2023-06-05 12:00
The Coalition of Content Provenance Authenticity (C2PA), a joint development foundation project that aims to unite tech and media organizations to set standards around content authentication… Read More
2023-06-05 11:00
As Peroni Nastro Azzurro unveils its inaugural lighter lager, Stile Capri-- its first brand extension since 1963--it is also refreshing its marketing. Peroni owner Asahi Europe & Interna… Read More
2023-06-05 09:46
In 1995, just a few years after purchasing his 629-acre farm in North Dakota, Gabe Brown lost 100% of his crop to a hail storm. The following years only brought more bad luck--hail storms an… Read More
2023-06-03 13:00
With the U.S. Open taking place in Los Angeles for the first time in 75 years, NBC Sports is leaning into Hollywood's star power. The company teamed up with Jason Bateman and Will Arnett for… Read More
2023-06-02 22:12
In this special bonus episode, Cathy sits down with Gary Vaynerchuk, serial entrepreneur and chairman of VaynerX. During the conversation, they discuss everything from the metaverse, Web3, A… Read More
2023-06-02 22:04
In the wake of fumbled executions by several heavyweight brands that will become textbook examples of performative marketing, Pride month was off to a rocky start. Thankfully, Visible Wirele… Read More
2023-06-02 21:28
What do Paris, Delta Air Lines, gymnastics gold medalist Suni Lee and the humble button mushroom have in common? They all took a starring role in the penultimate episode of Top Chef: World A… Read More
2023-06-02 17:48
When it comes to dance trends, you can find them on TikTok. Many creators turn to the platform hoping to go viral, while others do unintentionally. That's exactly what happened to creator Ja… Read More
2023-06-02 16:16
Education is a fundamental human right, but it's not always easy for everyone to access. The high cost of education, lack of resources and socio-economic factors can make it difficult for so… Read More
2023-06-02 16:02
Having served as CMO for four years, Fara Howard has seen many versions of GoDaddy. Howard's scope is broad, as she oversees several functions to help entrepreneurs build their own future th… Read More
2023-06-02 15:30
When T-Pain's "Buy U a Drank" was released in 2007, it quickly dominated Billboard's Hot 100 chart in the U.S., effectively making him a household name. Today, he is revisiting the single th… Read More
2023-06-02 15:22
For Cruel Summer's Season 2 marketing campaign, the mystery series is bringing YA to Y2K. Season 1 of the teen anthology series wove together three different timelines from the mid-1990s, wi… Read More
2023-06-02 14:56
Ahead of the release of Transformers: Rise of the Beasts in theaters June 9, Paramount Pictures partnered with Snapchat to release an augmented reality lens that allows people to transform t… Read More
2023-05-26 17:15
In Warner Bros. Discovery's first year hosting the NHL Stanley Cup Finals, the company leveraged the power of the league and the NBA to help drive record ratings and revenue. The company and… Read More
2023-05-26 13:55
Vehicle maintenance brand Feu Vert has turned its faithful brand mascot Ramses into an action hero--or at least that's the potential pitch for its latest ad campaign. The company, which clai… Read More
2023-05-26 13:00
Players of Blizzard Entertainment's Diablo IV take on the role of a powerful hero who must save the world of Sanctuary from demons led by Lilith, the queen of hatred. A launch film from crea… Read More
2023-05-26 12:53
Buying ads on the New York City subway is moving into the digital age. In recent years, ads on the Metropolitan Transportation Authority's trains and platforms have helped grow digitally nat… Read More
2023-05-26 10:00
Very little about our world exists as it did in 2019. For a company like Columbia Sportswear, that year may as well exist in a different century. In the lobby of Columbia's headquarters at i… Read More
2023-05-25 20:30
D&AD has awarded its top honor of a Black Pencil to two pieces of creative work: a music video from Pharrell, 21 Savage and Tyler, the Creator; and a device that turns the heartbeats of… Read More
2023-05-25 19:03
With upfronts week over, CBS is ending the 2022-2023 television season on top, finishing as the most-watched broadcast network for the 15th consecutive year. The broadcaster announced on Thu… Read More
2023-05-25 17:18
Presumably, your brand is supporting an actual business, and that business has offerings, whether it be products or services. But what are those offerings? How do you make sure that they are… Read More
2023-05-25 16:39
Snap is celebrating the power of Snapchat's beauty community by highlighting two new AR lenses released by beauty brands Supergoop and OPI. The Supergoop Lipshade Lens promotes the launch of… Read More
2023-05-25 16:06
People build companies. Period. No matter how great your product or service is, the talent you hire and retain will always make or break your success. Your marketing talent in particular is… Read More
2023-05-25 13:00
Newly promoted to the English Soccer League, Wrexham AFC has announced two new sponsors, with owners Rob McElhenney and Ryan Reynolds releasing a typically self-deprecating ad to welcome ST?… Read More
2023-05-25 11:30
Amazon Prime offers a range of services to subscribers, including expedited free delivery and the ability to stream shows and movies on Prime Video. Wieden+Kennedy London is spotlighting jus… Read More
2023-05-25 11:00
A typical American mall scene--circa the 1990s--gets a trippy makeover where aliens mingle with shoppers and mannequins come to life, stores have sardonic names like "Earholes" and mall walk… Read More
2023-05-25 10:00
The ad industry is now brimming with vendors claiming they can track and measure ad viewers' attention. Hungry to strike partnerships with agencies and their clients, these vendors want to p… Read More
2023-05-25 09:18
Marketer response to Meta reportedly building its own decentralized Twitter clone app this summer is tepid, three industry leads told Adweek. That's mostly due to questions circling around t… Read More
2023-05-25 08:27
The nationwide network of free, local newsletters from Axios, called Axios Local, has slowed its rapid expansion, citing the need to grow its existing readership and monetization capabilitie… Read More
2023-05-25 07:00
In an era when the environment can heavily influence purchase behavior, bicycle ownership is a sustainability play. The global bike market, according to SkyQuest Technology Group, will grow… Read More
2023-05-24 21:00
Goodby Silverstein & Partners (GS&P) has named managing partner Leslie Barrett as its next president, only the third person to hold the post over the past 30 years. Barrett takes ove… Read More
2023-05-24 19:15
FTX once touted itself as the cryptocurrency trading platform to revolutionize the industry with its founder Sam Bankman-Fried at the helm. This once-promising company was on a path to decen… Read More
2023-05-24 17:58
Bacardi is encouraging people to make the most of the upcoming summer season through its "Do What Moves You" campaign, kicking off in June. The campaign will launch June 8 with a Bacardi x S… Read More
2023-05-24 17:48
To enhance its in-store shopping experience, grocery chain Kroger partnered with tech company Cooler Screens to bring digital smart screens to 500 of its stores across the U.S. These screens… Read More
2023-05-24 16:36
The 2023 Cannes Lions International Festival of Creativity is fast approaching. The festival, which has been running since 1954, has long championed global creative excellence. But over the… Read More
2023-05-24 12:00
Apple TV+'s Prehistoric Planet uses visual effects and the latest paleontology research to show viewers how dinosaurs lived 66 million years ago. The streaming service took the same art meet… Read More
2023-05-24 10:00
In the past few years, the entertainment spotlight has turned to the AAPI community, and momentum is continuing to build for Asian-centric stories, films, music and entertainment. We have se… Read More
2023-05-24 10:00
There's a worn-out advertising cliche that probably makes you shudder. You know the one: Advertising is all about finding the right consumer at the right time in the right place. When VMLY&a&hell…Read More
2023-05-24 10:00
When a traveler rents a room from a host who's not only present, but prepares the occasional meal and offers tips and guidance in an unfamiliar location, an Airbnb functions more like a bed… Read More
2023-05-23 19:01
Adobe, one of the world's largest creative software providers, has made its intentions clear its by integrating artificial intelligence into its products in recent months. Now it's adding an… Read More
2023-05-23 18:33
Advertisers are at a measurement crossroads of sorts in 2023. Device and browser blocking, as well as government privacy changes, are curtailing unique user reach on some of the well-known a… Read More
2023-05-23 18:02
On this episode of Brave Commerce, hosts Sarah Hofstetter and Rachel Tipograph sit down with Diana Frost, chief growth officer for North America at Kraft Heinz, to discuss agile leadership… Read More
2023-05-23 17:38
After decades of working on sustainability with heavy industries, I've had the pleasure of taking a deep dive into the advertising sector over the past 18 months. While I was initially surpr… Read More
2023-05-23 17:15
As a content creator, it can be difficult to find the right platform to connect with brands that align with your niche. In addition, it's important to have the necessary tools to ensure succ… Read More
2023-05-23 16:00
Artificial intelligence has been fundamental to Google's advertising for decades, but often in ways imperceptible to marketers. At its annual marketing conference today, Google Marketing Liv… Read More
2023-05-23 16:00
Whitney Cummings is a Hollywood multi-hyphenate, with acting, writing, stand-up comedy, podcasting and producing on her resume. And she's added a new skill recently as a "board-certified pla… Read More
2023-05-23 12:00
Huggies, stoking body positivity at the earliest life stages, has launched a music-driven ad campaign that showcases baby bums of all shapes and sizes, with an original earworm song as the s… Read More
2023-05-23 11:42
Stock media provider Shutterstock is set to acquire Giphy from Meta in a deal worth $53 million. The deal followed the UK's Competitions and Markets Authority ruling that Meta breached compe… Read More
2023-05-23 11:21
As the popularity of platforms like TikTok and Instagram grow, people are getting discovered faster and entering influencer status sooner. With Instagram parent Meta and Twitter both recentl… Read More
2023-05-22 21:27
To enhance its online shopping experience, French beauty brand Manucurist has partnered with AI and AR technology company Perfect Corp. to allow shoppers to virtually try on nail polishes th… Read More
2023-05-22 21:15
Just a day ahead of Warner Bros. Discovery's Max launch, Paramount gave a date for its own merged streaming service's debut. Topline The new Paramount+ with Showtime plan is coming to the U… Read More
2023-05-22 19:45
In this week's episode of Yeah, That's Probably an Ad, community editor Luz Corona and Europe brand editor Rebecca Stewart welcome John "JP" Petty, global executive creative director at Wied… Read More
2023-05-22 19:13
With less than a day to go until Warner Bros. Discovery launches Max--the new streaming service combining HBO Max and Discovery+ content--the company unveiled a comprehensive social marketin… Read More
2023-05-22 17:00
Adweek's upfront week postmortem chats continue to roll on. Thus far, we've spoken with NBCUniversal's Mark Marshall, Fox's Marianne Gambelli, TelevisaUnivision's Donna Speciale, Disney's Ri… Read More
2023-05-22 16:53
Google advertising was made to stoke competition among brands, allowing them to advertise above other companies that operate in their sector's search results. London gym chain Gymbox has tur… Read More
2023-05-22 12:00
As upfront week presentations wrap, Adweek's postmortem chats with every ad sales chief continue. We've already spoken with NBCUniversal's Mark Marshall, Fox's Marianne Gambelli, TelevisaUni… Read More
2023-05-22 10:00
Jim Mollica has roots in media, with tenures at giants like Viacom and Disney under his belt. Now as chief marketing officer (CMO) at audio business Bose, his day to day looks a little diffe… Read More
2023-05-22 10:00
Since retooling its newsletter strategy in 2019, the Vox Media title New York Magazine has seen its email readership--as Succession's Kendall Roy might say--go supersonic. The publisher, whi… Read More
2023-05-22 09:00
We spend so much time looking at images, especially in our industry. We're consuming them and creating them at a mind-boggling rate. There's even AI opening up a score of new possibilities… Read More
2023-05-22 07:00
After more than 65 years, British not-for-profit organization Which? has come to describe itself as "the consumer champion." The platform focuses on researching and reporting consumer issues… Read More
2023-05-19 22:00
Creative Week ended with a flurry of awards at The One Show 2023 in New York, with Apple London, BBDO Canada and FCB New York bringing in big wins. Apple had a huge night at the 50th anniver… Read More
2023-05-19 20:03
When soccer superstar Alex Morgan called Jessica Robertson in 2019, she instantly picked up the phone. In 2021, Robertson and Morgan--alongside swimmer Simone Manuel, snowboarder Chloe Kim a… Read More
2023-05-19 19:29
Over the last few years, outdoor spaces have become extensions of our homes. What many don't know is how our community parks stay clean, host events and why they partner with festivals. The… Read More
2023-05-19 19:22
As part of its Disney100 celebration, Disney launched Wonder of Friendship: The Experience, a pop-up exhibition with interactive areas themed after classic Disney films and character friends… Read More
2023-05-19 18:49
Upfront week has finally wrapped, and it's clear the Writers Guild of America strike had a significant impact on almost every presentation. Though the star power was slightly dimmer this yea… Read More
2023-05-19 17:49
Basketball stars and fashion go hand-in-hand, and ahead of tonight's WNBA season tip-off, Google debuted a new campaign showcasing new ways to search as players show off their "tunnel fits."… Read More
2023-05-19 17:00
As upfront week winds down, Adweek is sitting down for postmortems with all the presenting ad sales chiefs, including NBCUniversal's Mark Marshall, Fox's Marianne Gambelli and TelevisaUnivis… Read More
2023-05-19 14:07
Ahead of World Whisky Day on May 20, global marketing effectiveness and research company System1 has found what it claims is "the world's best whisky ad"--a recent campaign from Whyte &… Read More
2023-05-19 13:40
From her early days, Sarah Robb O'Hagan has been a trailblazer in the world of marketing. Before she took the helm at brands like Equinox and Gatorade, she rose through the ranks in marketin… Read More
2023-05-19 13:00
A reminder to reconnect with older relatives IRL might be especially timely for generations raised with easy internet access. Social media can be a good way to stay in touch with family when… Read More
2023-05-19 11:00
With negotiations already well underway following a busy upfront week, Adweek is continuing its traditional postmortem sitdowns with the presenting ad sales chiefs. NBCUniversal's Mark Marsh… Read More
2023-05-19 10:00
What does going viral mean in a world of social media campaign oversaturation and fleeting attention spans? Soyoung Kang, CMO of Gen Z-focused beauty brand Eos Products, and Ashley Atwell, a… Read More
2023-05-19 10:00
Screenvision, the nation's second-largest seller of ads in movie theaters, will make an upfront presentation to advertisers on May 23 in New York. The pitch: By placing ads across thousands… Read More
2023-05-18 21:16
"It's not a lot of work to be authentic. You just have to make a commitment to telling your truth," said Busy Philipps, New York Times bestselling author, actor, activist and podcast co-host… Read More
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