A SaaS subscription model is based on retaining customers, yet surprisingly very few businesses actively pursue retention, choosing to invest at the top end of the funnel on customer acquist… Read More
“Cancel Subscription”. It’s the dreaded phrase all digital subscription services want to avoid. Customers are the bread and butter of subscription services and as such reta… Read More
Managing customers can be a challenge, especially if you’re in a small customer success team. The role of the Customer Success Manager is becoming increasingly more important to busine… Read More
When it comes to the marketing plan for every business, reinvesting into improving your product and keeping hold of your customers should be as important as finding new customers. Otherwise… Read More
For every business, there are two main concerns when it comes to growth; gaining new customers and maintaining your existing customer base. Without fully focusing on both of these aspects of… Read More
If you run a subscription based business, whereby you have regular recurring revenue coming in on a monthly basis; your churn rate can be one of the most important factors for your business… Read More
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