Women’s day has gained huge amounts of attention. And 2018 year we have noticed many brands acknowledging the occasion, with some using it as a hook to generate headlines.
Johnnie Walker is one of the most famous blended Scotches for many good reasons this women’s day, Johnnie Walker Scotch whiskey came up with an innovative concept with the brand’s famous striding man being replaced by a woman, Jane Walker.
Jane made her debut on a limited-edition bottle in the month of March in the U.S. for $34, with maker Diageo donating $1 from each bottle sold to organizations championing women’s causes. Jane will make her debut on a limited-edition bottle.
HP – (Paro Girl)
HP one of the leading tech company had launched a short film starring Indian girl Paro, who writes stories in a notebook instead of listening to her high school teacher. The teacher bans her notebook, but is inspired by her story and ends up making it into a bound book (on an HP laptop). The film kicks off a seven-month competition with education charity Girl Rising, aiming to find people who are advocating for equality around the world.
BrewDog – Pink IPA
British beer-maker Brew Dog had launched a drink called Pink IPA (India Pale Ale), a “beer for girls,” according to its label. While the news has had a mixed reaction, BrewDog will be donating 20 percent of proceeds to two women’s charities
Marie Claire: Equality in the workplace
Marie Claire used an International Women’s Day to launch a new Campaign that aims to stop women harassment, discrimination or bullying at workplace. Coinciding with Marie Claire 30th anniversary, the women’s magazine is calling its audience to share their experiences whether it be something like being talked over in a meeting, facing sexual harassment or being excluded because of a disability.
Vodafone: Focuses on gender stereotypes
Vodafone had released a short film raising the issue of gender stereotypes and its work to improve gender diversity and women’s empowerment. The ‘Raising Voices’ film was marketed where Vodafone operates, including in the UK. It features children artist asking questions such as ‘Why almost all superheroes are men why not a women’ and ‘Why have there are so many male presidents and only very few women’.
Myntra on the biggest fashion E-Commerce in India came up with a campaign called #MachoFeminist included an engagement with men from the lower middle-class society to create and spread awareness about treating women equally through asking them to make small promises.
A promise as small as helping with household chores, cooking a few meals to please her soul or even just passing a few compliments on your way out. These promises might seem light, but the weight it has on making a woman feel strong can only be seen through the shine in her eyes and the curve in her smile. The brand celebrates men standing firmly beside their women and encouraging them in every sphere of life.
In association with International Women’s Day, Uber had launched a campaign to celebrate its Uber Female Partner drivers. The video explains the stories of Asian women who have joined Uber as a driver partner a way to earn an income while also balancing other responsibilities, such as family, work, and education
Reebok India developed a social experiment ahead of Women’s Day the campaign was launched on 7th March. #BruisesCanBeGood the campaign featured select participants from both genders, spanning age groups. They were asked to observe a young woman, who was marred with bruises. The spectators believed that she was a victim of domestic abuse or violation. The bruised girl in the film, stands up to perform a martial art move, surprising the spectators and undoing their reactions to her bruised body. With a voice-over, it is revealed that she is an athlete and that her bruises are ‘good’ as they are a proof of her strength that enables her to defeat an opponent.
Reebok has made a petition on Change.org to make self-defense a mandatory part of school and college curricula for female students.
If you know of any Women empowerment campaigns in 2018 that should be added to this list? Let us know by writing to us at [email protected] or post in the comments section below.
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