2024-01-19 15:44
When you think of traditional B2B branding services, a few words might enter your thoughts: direct; to the point; dare we say it – boring! B2B businesses can have a tendency to err on… Read More
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Workshop Marketing Blog
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Workshop Marketing is an award winning digital agency based in Manchester, UK. Our blog specialises in branding, UX, GDPR and more.
2024-01-08 14:55
These days, the focus for many marketers is overwhelmingly on digital channels. From SEO to PPC and from email marketing to social media, there are so many digital outlets – and such a… Read More
2023-11-28 15:54
Video marketing, as we know, is a highly potent and effective way of putting brands before potential customers. This is why it has come to serve as a cornerstone of so many marketing campaig… Read More
2023-10-27 11:09
Following Manchester hosting the Davis Cup for the first time since 1994, we’ve been looking back at some of the great adverts that put tennis back on centre court.
From Sony’s T… Read More
2023-10-11 12:29
As an experienced B2B branding agency, we wanted to share some of our top tips for businesses looking to rebrand. We discuss how we go about turning your brand into something that reflects t… Read More
2023-02-27 11:34
Recent trends are all showing that AI is here to stay. Whether in self-driving, virtual reality, or content creation, artificial intelligence has proven that it’s on the right path &nd&hell…Read More
2023-02-07 11:29
As a marketing professional with a wealth of marketing experience as part of in-house departments and in agency settings, I’ve come to learn (at least a bit!) about the benefits and ne… Read More
2022-08-12 11:08
As keepers of the book room at an Oxfam shop in North Yorkshire, my parents unearth some fascinating finds in and amongst the multiple copies of Lee Child and John Grisham.
One such blast f… Read More
2022-08-03 13:45
This is a question our clients ask every year. After the time, effort and budget put into developing a campaign, should you launch in silly season or wait until everyone is back at their des… Read More
2022-07-27 11:19
As an agency that works in WordPress for most of our clients’ websites, we’ve encountered many different site configurations, plugin combinations and custom dashboard setups &nda&hell…Read More
2022-07-26 14:12
Are AI writing tools for people who can’t write? Are they just glorified spellcheckers? And most importantly – are they a substitute for copywriters? No, no, and maybe.
AI writin… Read More
2022-07-15 08:28
Make no mistake, the metaverse is here. Call it the next generation online experience, the internet 2.0, a virtual world limited only by the bounds of imagination – whatever you’… Read More
2022-06-01 10:29
As the country prepares for the platinum jubilee celebrations, we go ‘way back’ and look at how the royal family were used to ‘endorse’ products as far back as the 19… Read More
2022-03-23 12:38
The internet has given the world some incredible and even life changing products, services and technologies. But it has also given us memes.
Many, if not most, are terrible. But some are alm… Read More
2022-03-21 12:33
21st March 2006, Jack Dorsey sends the first tweet
The online ecosphere moves fast. Like really fast. Though it’s not quite ‘blink, and you’ll miss it…’ at tim… Read More
2022-02-28 10:47
If there’s one thing that everyone in the digital marketing sphere – or even tech for that matter – is acutely aware of it’s that nothing stands still. Just as you th… Read More
2022-02-11 15:40
It’s official. We’re living in the age of video content. YouTube, TikTok, Twitch, Instagram reels – people are no longer content with static content. They want a narrative… Read More
2022-01-28 11:19
Long before George Clooney became the face of Nespresso, there was another kid on the coffee block. Just as suave as Clooney and because he’s British, way cooler and more sophisticated… Read More
2021-07-07 08:55
Contents
Click below to skip to a section.
Introduction
Why is website speed important for SEO?
How can you check your website speed?
How can you improve website speed? 8 Actionable tips:
En… Read More
2021-06-15 12:06
What are Web Vitals?
Web Vitals are the “quality signals” that Google uses to measure the usability of a website in a variety of ways. Web Developers, Marketers, and SEOs can use… Read More
2021-03-22 13:56
Can you believe it’s March already? It’s been a busy start to the year at Workshop – websites, animations, integrated campaigns and much more – and time has flown by… Read More
2021-03-08 13:40
Contests. Giveaways. Prize draws.
Not very B2B, are they? Well, that’s where we (and the evidence) disagree! Competitions are often misunderstood as being B2C territory, but when appro… Read More
2021-02-22 13:26
Marketers say these 3 things changed in the last year
Hands up who shifted their business strategy over the last year? At Workshop, we’ve found that our clients now look at their mark… Read More
2020-10-13 10:53
Workshop Marketing is a B2B digital creative agency based in Altrincham.
We work with clients across the channels from brand strategy and development through to integrated marketing campaign… Read More
2020-09-29 08:26
Pitching for, and winning new business is a great buzz. It brings the agency alive and there’s always a palpable sense of excitement when a new client and new projects are in the offin… Read More
2020-08-21 10:34
An effective case study in the B2B world is what an Instagram influencer-sponsored ad is to the B2C world. It gives your business credibility and exposure and provides social proof that you… Read More
2020-08-20 10:49
The job market is tough at the moment, and without being too bleak, a significant upturn isn’t likely in the near future. With the furlough scheme coming to an end in October and many… Read More
2020-03-17 16:57
It doesn’t matter how small your business is – there’s always an opportunity to improve your search visibility using SEO. Despite having access to fewer resources, bu… Read More
2020-02-20 09:11
Your brand needs to look professional, just like you do.
You wouldn’t expect your staff to represent your company at an event with unironed shirts. The same principle applies to your w… Read More
2020-02-11 11:21
In the wake of the recent ‘Refreshing stuff’ marketing campaign, courtesy of Coca-Cola owned brand, Oasis, we had to ask ourselves:
Why isn’t there more honest advertising?… Read More
2020-02-10 14:26
Our Top Most Googled Questions series continues with our Digital Project Manager, Jack Hawkins, answering the top questions on SEO!
If you’re a marketer and have asked the following qu… Read More
2020-01-23 16:26
I did an audit of the B2B marketing messages I received last week to both my work email and work postal address. I received the grand total of 198 marketing messages via email and just five… Read More
2020-01-20 11:31
Your website will last for just two years, according to general consensus. We were really surprised by this figure, given that some websites can take nearly half of that time to get off the… Read More
2020-01-08 11:58
Are you a marketing manager looking to write a creative brief for an agency? Our handy video guide can show what needs to be included, and what doesn’t!
From deliverables to tone… Read More
2019-11-04 10:04
Lilt, Pineapple and Grapefruit combined to create the Totally Tropical Taste. Since it was launched in 1975, Lilt has stuck to it’s guns on this claim – but I suspect that has le… Read More
2019-10-25 10:31
With the excitement of Zombieland 2’s release taking over the office this Halloween, we thought we’d revisit a few of main character Columbus’s rules for survival during a… Read More
2019-10-23 09:35
If you’re a marketer, and still unsure of your GDPR compliance requirements, look no further than our video with Toby Walker, Managing Director of Workshop Marketing as he answers so… Read More
2019-10-14 13:57
October 2019 marks my 1 year anniversary since starting my marketing career here at Workshop Marketing. Filled with social media calender’s, brainstorm meetings and plenty of office ca… Read More
2019-10-14 11:16
October 2019 marks my 1 year anniversary here at Workshop Marketing. Filled with social media calender’s, brainstorm meetings and plenty of office cake, it’s certainly been a yea… Read More
2019-10-07 13:41
Way back in the 1980’s when snack boxes and school lunches had yet to be subjected to the authoritarian stare of Jamie Oliver, Monster Munch ruled the playground and the huge puppet Mo… Read More
2019-07-19 13:55
Marketing agencies charge for thinking time because it is the foundation upon which all of your other budget is spent. Dedicating the time upfront to do research and thinking means that the… Read More
2019-06-21 10:29
A huge part of my job at Workshop Marketing is managing the delivery of new websites for our lovely clients. One of the main challenges with this is ensuring the site can keep up with compet… Read More
2019-04-10 14:16
It has been almost a year since the GDPR was implemented and many companies are still unsure of whether or not all their data is compliant. If this is you, don’t worry! To avoid compli… Read More
2019-04-05 13:31
The internet is full of insightful articles about doing our bit to help the planet. Ditching plastic straws, using a reusable cup for your caffeine fix or waving goodbye to beauty products c… Read More
2019-03-21 16:46
‘We’d rather have a bowl of Coco Pops’ is one of those omni-present musical signatures that many of us grew up with and is one of the UK’s most successful pieces of… Read More
2019-02-18 16:25
Mini Cheddars Way Back When
Back in the mid 1980s, when most people only had four terrestrial channels to choose from and without the ability to record and pause live TV in order to skip the… Read More
2019-02-13 14:31
Many still consider the traditional gifts for Valentines Day to be chocolates, jewellery and flowers. Last year, 2.2 million Brits spent £86 million on such gifts for their partner. So… Read More
2019-02-08 12:25
This Spotify ad campaign was wonderfully dry and genuinely funny, acknowledging 2016 was a year like no other. Brexit. Trump. So many celebrity deaths. Users likely thought no one was paying… Read More
2018-12-06 16:53
Every year, retailers’ Christmas adverts gift us Brits with a new conversation starter. As retailers go head to head with their Christmas campaigns, each winter more ideas and budgets… Read More
2018-11-09 16:19
Close to our office in Altrincham, is a tiny, but quite incredible memorial to Chapel Street, named by King George V after the First World War as ‘the bravest little street in England… Read More
2018-09-10 09:51
We are looking for a Marketing & Administration Assistant to support our busy team and ensure that everything runs smoothly at the agency.
Core responsibilities:
As a key member of the t… Read More
2018-08-31 15:25
A few years ago, social media influencers were all the rage for delivering exceptional bang for your buck and stronger brand authenticity. Because they were ‘one of us’ influence… Read More
2018-08-09 14:12
I was doing some research on search engine optimisation (SEO) for a client this week. It occurred to me that if you weren’t au fait with SEO phrases, you’d probably be lost. Ther… Read More
2018-08-02 09:39
Workshop Marketing has completed the build of two international websites, following several project wins.
Workshop was responsible for the digital presence of new Singaporean arm of AmTrust… Read More
2018-07-26 14:39
Do you remember what it was like to browse the web in 1998? Or what websites looked like? What about 2008? That was only 10 years ago. The internet has changed so much in the space of 20 yea… Read More
2018-07-23 13:59
We are a looking for a talented and ambitious designer to join our team. This is a great opportunity for a designer looking for a role where they can really have an impact on a growing agenc… Read More
2018-07-19 08:58
Just like the Olympics, Glastonbury Festival and the Super Bowl, the World Cup is a zeitgeist defining moment in worldwide popular culture. Just look at the figures: 3.2 billion people tuned… Read More
2018-07-12 15:49
Everyone loves to reminisce about the toys and crazy things they collected when they were young. Pokémon cards, Beanie Babies, Hot Wheels and Action Men were some of my favourites, es… Read More
2018-07-05 16:00
Anyone who knows me will probably be aware that I am a massive nerd when it comes to music in advertising. In fact, that was precisely what the first piece I wrote for Workshop was all about… Read More
2018-06-28 14:39
Ever since I was young I have fallen in love with the world of advertising and marketing campaigns. For me, the creative ways that brands communicate their messages to the world is something… Read More
2018-06-21 13:30
We’ve had a new starter this week at Workshop (Welcome to the team Richard!). As part of the induction process for all new starters, as you’d expect, we talk them through all of… Read More
2018-06-14 16:00
There’s a lot of good reasons why the humble VW Beetle once held the title of ‘Bestselling automobile in the world’. Simplicity of design, incredible reliability, the fact… Read More
2018-06-08 08:29
When it comes to online shopping, I am completely hooked. I much prefer ordering online and selecting next day delivery than driving, parking, trying things on and queuing. The shops highest… Read More
2018-05-31 16:04
Users on your website simply haven’t landed on the product page they’re interested in and say ‘do you know what, I’ve found the holy grail to my particular problem&rs&hell…Read More
2018-05-24 14:07
Wow. Just, wow.
The level of panic amongst marketing professionals has reached fever pitch. If you listen closely, it is actually possible to hear bum cheeks squeaking together as embattled… Read More
2018-05-17 15:16
There’s no denying that SEO can be a frustrating affair, especially if you are doing it alone. Trying to encourage Google to rank you highly can feel like beating your head against a b… Read More
2018-05-10 09:38
When the General Data Protection Regulation (GDPR) comes into force on the 25th of May, many businesses and organisations believe that the new requirements set out by the legislation circumv… Read More
2018-04-30 09:52
This toy was the most yearned for piece of plastic I can remember. Ask anyone over the age of 30 and I am sure they will remember hounding their parents for one of these, thrusting a dog ear… Read More
2018-04-12 15:51
Under the General Data Protection Regulation (GDPR), consent to receive your marketing emails must be explicit, freely given, and for a singular, clear purpose. In reality, GDPR can be seen… Read More
2018-03-29 11:37
For this month’s UX inspects I’ve been having a look at the Trafford Libraries portal page, mainly because it’s a service I often use. It’s handy working around the c… Read More
2018-03-26 15:14
25th May marks a new dawn on data security practices across Europe when the General Data Protection Regulation (GDPR) comes into effect.
There has been a lot of discussion about who controls… Read More
2018-03-17 18:12
The ebook is chock full of practical information about how the GDPR is going to affect what marketers can and can’t do after May 25 2018.
Whether your contact database is any use after… Read More
2018-02-22 10:23
This way back when is all about a website I spent far too much time on during the summer of 2000, when I got my first agency job and my few hundred pounds a month was burning a hole in my po… Read More
2018-02-08 09:55
No, I’m not talking about the speedy blue hedgehog. I’m talking of course about a brand’s audio identity. Do you ever find yourself humming “ba ba ba ba ba, I’m… Read More
2018-01-25 20:38
GDPR – How much do you really know?
For marketers, GDPR is causing a whole heap of stress, but not everything
you hear is accurate.
Take our quick quiz to find out wh… Read More
2018-01-23 16:53
We’ve seen content marketing move from a quasi-science a few years ago to take centre stage as a crucial element of your marketing efforts. Brands have become publishers, creating all… Read More
2018-01-17 15:58
How much do you really know about GDPR? And do you know how it differs from the current Data Protection Act legislation and what you need to change to ensure you comply by 25th May 2018, whe… Read More
2018-01-09 15:02
Having recently navigated the minefield of buying school shoes for my reception age daughter, I was reminded of the Clarks ad from the 80’s that captured the hearts and minds of a mill… Read More
2017-12-19 11:06
As a designer, I’m constantly aware of what content other brands and services are producing, and it’s really frustrating when you notice something that looks or performs terribly… Read More
2017-12-01 14:57
It’s that time of year when clients are finalising budgets and we’re all working out working out how they can squeeze every last bit of ROI out of their marketing spend. Here are… Read More
2017-11-28 20:37
Have you found yourself struggling to get to grips with GDPR because the language used is just so clinical?
Don’t worry, you’re not alone! Here’s a glossary that outlines t… Read More
2017-11-22 09:00
The taste of lunchtimes at school (30p from the vending machine) and teenage hangovers, the Tango man took the nation by storm in the 90s. We remember the original ad being banned because sc… Read More
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