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Digital marketing and customer engagement insights and step-by-step instructions to compete and win at customer acquisition and retention.
2018-07-02 03:09
Article first appears in the dPrism dBrief:By now you likely know all about the importance of the user experience (UX) in product design. Another angle on making your organization user-centr… Read More
What Is CRM, Anyway?
2017-11-13 01:23
What is CRM, anyway?Ever have a hard time explaining what you do?  Recently when a colleague in the same industry asked me my definition of CRM, my jumbled response made me realize it w… Read More
TMobile's Entry Into Advertising Fame
2017-01-30 17:14
In spite of their frequency and production value, every once in a while an advertisement makes an unforgettable impact that propels your own thinking in synch with the brand positioning.&nbs&hell…Read More

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