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Better Business Banter Blog
Digital marketing and customer engagement insights and step-by-step instructions to compete and win at customer acquisition and retention.
So You Need To Integrate Customer Data
2020-04-17 16:49
Got data? Of course you do. In today’s digital platform enabled world of marketing the challenge is often not what data you have but can and how you use it. With each new too… Read More
How To Rationalize Redundant Platforms
2020-04-17 16:49
It’s time to do a double take on redundant systems. Think about your own company, how many overlapping database, analytics, marketing automation, or content management tools are i… Read More
Integrated Marketing Maturity Curves
2019-10-28 01:38
“If you don’t know where you are going, you’ll end up someplace else” – Yogi BerraThe role of marketing continues to evolve, with today’s CMO and her team… Read More
5 Steps To Successful Process Automation
2019-05-23 03:56
This post originally appears in the dPrism dBrief. Check it out and sign up for weekly articles on digital transformation from a range of experienced thought leaders.&nbs&hell…Read More

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