Showcasing the online polls’ imperfection and considering thevideo games’ importance, EA has earlier been selected by an online Consumerist poll as the Worst organization in America.
What did they do for earning this vague respect? If other organizations have been responsible for using child labor or financially assisting corrupted Government, Electronic Arts should have done something really horrible.
But this is not right. When EA has been guilty of tiring out its staff members, the poor reputation of the Publisher comes more from its function in purchasing up preferred game studios, draining their franchises for all they are valuable, and then turning them down. They used many micro-transactions in their games.
Firstly, EA’s reaction to being selected as the Worst Organization was irrelevant. However, after being selected again for the second year, the publisher understood that if or not it pondered itself to be the worst firm, its major audience surely did.
In an interview, the Executive Vice President of EA told that they required looking at their systematic issues and understanding how individuals consider them – right or wrong.
EA planned to transform its image first by straight marking the major complaints of their consumers, offering them complete EA tech support. After that, they made a list of rules.
This incorporated withdrawal of some of the ruthless DRM policies of the publisher which sometimes made it complex for legal consumers for playing their games. Still, their games utilize DRM but customers no more need to enter any code on their game console or computer for unlocking the game. Furthermore, EA started providing EA game support and refunded for games within the first 7 days of buyingorwithin 24 hours of initial playing.
When EA avoided the title “Worst Company” last year, still the publisher faces a deeply skeptical audience and its forthcoming franchise’s restart could be a vital moment which will decide whether the firm has proved itself in the gamers’ eyes.
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