What is one of the hottest marketing tool? Explainer videos! They are being extensively published on conversion pages of websites. Companies use them at trade shows and also as pre-roll ads on YouTube. While it’s possible to make your own promotional corporate videos, there are several reasons why hiring a professional animation video company to write, produce and deliver your animated explainer videos. Remember a few points:
– Explainer videos are not meant to give out minute details of your product
There are some companies that are so attached to their product or service that they cram a large number of details into their explainer videos. Explainer videos should serve the purpose of simplifying your brand’s message. Here’s a useful tip:
While it may not be your cup of tea to write your own script, you can be involved in the process of script creation process. You know your company and your customers the best. Nobody else knows it like you do. So if the animation video company you’ve approached to make your corporate videos says they’ll write your script without asking you to fill out a creative detail then maybe it’s not the best match.
– The video is not meant to answer all the questions of your potential customers
Keep your message simple, as it’s the only way if you want your animated explainer videos to convert viewers into customers. And, the best time conversion time is between 60 to 90 seconds. So, trying to fit in each and every detail about your product or service is not going to help. Just make sure that your animated explainer video has a strong call-to-action in it. Just tell the viewers what your product is and how it will make their lives better. Simply give out information about how to make a purchase.
– Get beneficial data from your explainer video
If you’re simply planning to post your video and not keep check of the views and clicks then you’re losing out on a huge opportunity to understand your leads better. What you can do is use Google URL and then add those comments inside your corporate videos and that way you will be able to see when people are clicking on your videos and when they are not. You can experiment with the landing page your video is placed in and gather metrics for each page. This data will prove most valuable to you as you’ll know exactly what your viewers find engaging and what attracts them to take action.
Create animated explainer videos that prove to be beneficial to your business in every aspect and not just because it’s a trendy thing to do. Understand well all the metrics involved and you’ll see why these videos are the best marketing tool around.