Most small Business owners and solopreneurs, irrespective of their type of business, location and skill set would wish for these 2 things – more time, and more money. If you’re a business owner yourself, you might have very likely found yourself saying something like “If only I had more time and more money”.
Knowing that even a couple of additional hours in the day and few additional bucks every month can drastically transform the game, would you mind adding an additional page on your website if it can save you a considerable amount of time as well as money and also boost sales?
Often neglected and undermined, FAQ is the type of page that can transform how your customers do business with you.
If your site does not have one yet or isn’t as helpful as it needs to be, this is the time you must consider addressing it.
FAQ or Frequently asked questions is the page where helpful answers to commonly asked or most anticipated questions are written. While the chief purpose of FAQ page is to answer customer’s questions, an effectively done FAQ page can bring several other advantages to your business.
Here is how you can save time and money and boost sales when you add an effective FAQ page on your website:
As a small business or solopreneur, you wear multiple hats, one of which is customer support. If a portion of your daily/weekly time is spent on providing phone and email support to customers, you can free up that time, simply by adding an FAQ page that is extensive and contains most helpful answers.
Similarly, its quite possible that your team consists of multi-taskers that do so much more than just answering customer inquiries. If the number of inquiries they have to service is reduced, you can use their time in a better and more productive task that matters to you in your business.
According to a recent
Customer Life Cycle Survey
From Forrester Research, buyers highly prefer self-service FAQ pages on a company’s website and are using these pages just as often as speaking with agents on the phone. If your business still provides human agent support for such questions, adding an effective FAQ page can reduce the cost that incurs on providing phone and email support, including the cost of phone lines and support agents.
When The National Rail Enquiries of UK shifted 80 percent of their phone line callers to their website, they could achieve a massive fourfold reduction in operating costs. Similarly, Surrey County Council of the UK increased its online customer inquiry by 9% and achieved 38% of cost reduction per inquiry as a result.
By adding a detailed FAQ section on your website, you can reduce a large chunk of inquiries over phone and email and subsequently save a considerable amount.
In a study by Harvard Business Review
Which surveyed more than 7,000 consumers, it was found that dramatic boost in sales happens if company’s website helps visitors in easily finding the information they’re looking for.
Websites that clearly provide product and pricing information, contact options and answers to any questions they have during the purchase process inspire customers to buy more and faster.
According to the above-said survey results, consumers are 86% more likely to purchase a product, 9% more likely to repeat a purchase and 115% more likely to recommend your website to others if clear and appropriate answers to their questions are available.
For instance, 99DollarCart FAQ page
That provides helpful details about our products and services is one of the most read pages in our entire site. User flow analytics tell that FAQ page at 99DollarCart is usually the last page before one hits checkout and makes payment.
Website visitors expect fast answers and they expect to find them online. Catering to their need and subsequently adding an effective FAQ page can definitely heap of time and cost.
As FAQ section is fast becoming an essential resource for every company, It’s a terrifically valuable opportunity that you shouldn’t cast aside.
With companies such as 99DollarCart
You can add FAQ page to your site without breaking the bank. In fact, it’s possible to add FAQ page just under hundred dollars or lesser if you choose wisely.
Need an awesome, money-saver, time-saver and sales-booster FAQ page module on your site?
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