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Fresh Market Research Blog
Market Strategies International is a market research company focused on helping clients make confident business decisions.
Ideation: Bringing Home The Bacon
2019-04-01 15:10
Bacon? Bacon, bacon, BACON!Wait! What do you mean you were only joking? I can’t actually buy bacon-flavored mouthwash? What a cruel April Fool’s Day joke. In a stunt that has gon… Read More
2019-03-18 15:31
Years ago I participated in a colleague’s ongoing thought experiment by naming the price point at which something is expensive. My colleague wanted a crisp response without caveats but… Read More
The Hope That Fuels Pharma
2019-02-22 16:30
The Emotional Investment Behind the Development of New TherapiesLike the old TV commercial, I sometimes joke, “I’m not a doctor but I play one on TV.” What I really do… Read More
The Value Of Brand Trust To Utilities
2019-02-11 16:45
Insights Powered by Cogent Reports™    In competitive markets, brand strength has long been associated with positive business outcomes, including growing revenue through incr… Read More

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