2019-04-29 16:00
There was once a time when even the most provocative brands may have sat on their hands and remained silent on hot-button political and societal issues. However, in today’s modern, glo… Read More
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Market Strategies International is a market research company focused on helping clients make confident business decisions.
2019-04-24 17:45
Artificial intelligence (AI) has increasingly been in the news as a technology that will radically change the world around us. Autonomous vehicles, virtual assistants and medical diagnostic… Read More
2019-04-10 17:41
Insights Powered by Cogent Reports™ As asset managers targeting the institutional market try to differentiate, many are incorporating ESG (environmental, social and govern… Read More
2019-04-01 15:10
Bacon? Bacon, bacon, BACON!Wait! What do you mean you were only joking? I can’t actually buy bacon-flavored mouthwash? What a cruel April Fool’s Day joke. In a stunt that has gon… Read More
2019-03-18 16:40
I live in a Fortnite house. My ten-year-old son discovered the game soon after its launch and has played it regularly on Xbox and mobile with his friends since last spring. On many mornings… Read More
2019-03-18 15:31
Years ago I participated in a colleague’s ongoing thought experiment by naming the price point at which something is expensive. My colleague wanted a crisp response without caveats but… Read More
2019-03-13 14:16
Insights Powered by Cogent Reports™ While an understanding of current asset allocation practices is always valuable for asset managers, uncovering the asset classes instit… Read More
2019-03-11 19:56
Insight Communities: A Proven Solution to Customer Insight with Serious ROIThis is the era of give your customers what they want or risk losing their… Read More
2019-02-22 16:30
The Emotional Investment Behind the Development of New TherapiesLike the old TV commercial, I sometimes joke, “I’m not a doctor but I play one on TV.” What I really do… Read More
2019-02-11 16:45
Insights Powered by Cogent Reports™ In competitive markets, brand strength has long been associated with positive business outcomes, including growing revenue through incr… Read More
2019-01-30 16:30
Projective exercises—the presentation of calibrated stimuli onto which a respondent projects their feelings, attitudes or beliefs—are a critical asset in the qualitative research… Read More
2019-01-25 13:00
Every impression counts when promoting and maintaining a successful business, and managing your brand identity is a major factor in that success. Whether it’s your logo, your website o… Read More
2019-01-17 17:29
Insights Powered by Cogent Reports™ Understanding the Institutional Investor Journey When Selecting an Asset ManagerInstitutional investors yield considerable decision-ma… Read More
2019-01-16 21:50
Insights Powered by Cogent Reports™ Amid Rising Sales, Advisors Cite Guaranteed Retirement Income as Top Reason for Selling Annuity ProductsAnnuity sales are reboun… Read More
2018-12-19 21:00
With digital transformation occurring at breakneck pace, it is time to shift gears. Our wish list revolves around reinvigorating your brand and your approach to customer experience so that m… Read More
2018-12-19 18:32
Insights Powered by Cogent Reports™ Financial wellness programs were greeted with great hopes when they first debuted. But is the prognosis for their long-term success sta… Read More
2018-12-19 13:00
As utilities face increasing deregulation and competition from distributed generation, they need to refocus their key performance indicators (KPIs) on metrics that describe customer actions… Read More
2018-12-18 13:00
There’s no doubt that online sales are growing. In fact, at 16%, online retail sales growth is swiftly outpacing in-store sales growth, which stands at 3.4%. But before you close up sh… Read More
2018-12-12 19:00
Insights Powered by Cogent Reports™ Ready-to-act Investors Reacted to Positive Market Environment in Q3 2018No one appreciates being told that they “are overreactin… Read More
2018-12-10 20:30
Healthcare marketers may be talking to the people who use their products—but are they talking to the people who buy their products? It’s an important distinction, and in many cas… Read More
2018-11-16 16:15
Insights Powered by Cogent Reports™ My firm’s CEO, Melissa Sauter, lives by the motto, “fail to plan, plan to fail,” and encourages her employees to do s… Read More
2018-11-14 13:00
Lessons from the Consumer Packaged Goods Industry The telecom industry has always been innovative, but the innovation has been mostly incremental. Over the past century, we had telegraphs, t… Read More
2018-11-12 13:00
How the Healthcare Industry Is Failing 29% of the US Population If you’re like me, you have firsthand experience watching someone you love care for the health of another pe… Read More
2018-10-30 13:00
You’ve achieved your customer experience (CX) goals! Congratulations! … Now what? When our clients’ organizations commit to their CX measurement goals (CSAT, NPS), interna… Read More
2018-10-15 18:04
Insights Powered by Cogent Reports™ Pre-retirees Express Uncertainty and Hope in Q2 2018Most parents can attest that raising children is not a “one emotion” s… Read More
2018-10-11 14:22
Insights Powered by Cogent Reports™ Digital tools like apps and websites are increasingly important for asset managers to incorporate and enhance within their overall advi… Read More
2018-10-09 16:18
Insights Powered by Cogent Reports™ The defined contribution (DC) plan market is increasingly dynamic with a variety of industry forces and innovations at play, and so, to… Read More
2018-10-02 14:00
Insights Powered by Cogent Reports™ This article is not about building the fundamentals for strong customer engagement: operational excellence, a strong brand and value-add… Read More
2018-09-25 14:00
Virtual Reality Is More Than Fun and GamesOver the past four years, a flurry of product introductions has created significant buzz around the area of virtual reality (VR), and much of the hy… Read More
2018-09-20 15:00
This year Uber and Lyft formally entered the healthcare market to offer rideshare services to nonemergency patients for transportation to scheduled doctor appointments. Patient no-shows are… Read More
2018-09-12 19:54
Insights Powered by Cogent Reports™ Whether due to the increasing reliance on technology, the desire to reduce marketing costs, better segmentation or a combination of all… Read More
2018-09-11 14:30
The financial literacy of employees and investors remains an ongoing concern. The common definition of literacy is “competence or knowledge in a specified area.” As organizations… Read More
2018-09-10 15:05
Editor’s Note: Matt Benard is the Compliance and Information Security Manager at Market Strategies. He works with compliance teams behind the scenes to maintain regulatory compliance a… Read More
2018-09-10 13:00
Editor’s Note: If you’re attending the 2018 Corporate Researchers Conference, please join Gwen Ishmael and Paul Ponsford of Delta Faucet Company for “#TomBradyFail&mda&hell…Read More
2018-09-06 18:15
Is Nike’s advertising deal with Colin Kaepernick a genius move or a PR disaster? Nike recently marked the 30th anniversary of its iconic “Just Do It” campaign by launc… Read More
2018-09-04 21:33
It’s been three-plus years since I wrote an article on measuring the value of sponsorships, and to this day I still get regular emails and calls about it. Years ago I worked for a larg… Read More
2018-08-14 15:07
Insights Powered by Cogent Reports™ The vast majority of advisors rely on model portfolios to meet the needs of their investment clients, further distancing the underlying… Read More
2018-08-10 17:35
Insights Powered by Cogent Reports™ In their effort to develop effective participant communication strategies, plan providers need to serve multiple audiences. Participant… Read More
2018-07-30 16:00
Do you know where your customers are coming from, how they decide which providers they choose and why? Technology has drastically changed the purchase journey for most businesses on multiple… Read More
2018-07-17 18:46
Consistency sounds boring. We’re going to have chicken and broccoli for dinner again. I ran my 30 minutes on the treadmill again. Consistency doesn’t lead you to discover the per… Read More
2018-07-12 15:49
Insights Powered by Cogent Reports™ Defined contribution (DC) plan sponsors wear many hats within their organizations, often juggling responsibilities like employee satisf… Read More
2018-07-11 20:10
Insights Powered by Cogent Reports™ Despite new challenges in the financial services landscape, changing market dynamics offer new opportunities for those willing to… Read More
2018-07-10 17:30
Amazon already has a deep hook in the book, retail, delivery service, music, video, restaurant and even grocery space. It looks like healthcare is its next big target. Healthcare is a broad… Read More
2018-06-28 13:35
Insights Powered by Cogent Reports™ It’s no secret that 2017 closed with a period of remarkable and sustained market expansion. Capping a year that featured strong e… Read More
2018-06-25 19:36
Recently I attended the Healthcare Marketing & Physician Strategies Summit (HMPSS) in Salt Lake City. The number of breakout sessions about CRM platforms, paid search strategies, EMR/cus… Read More
2018-06-19 18:49
Insights Powered by Cogent Reports® DIY Investors Live in a Constant State of Uncertainty and That’s OKA client recently commented to me that self-directed investors are more chall… Read More
2018-06-15 17:51
In an historic town hall held this week in Atlanta, all five Commissioners from the Securities and Exchange Commission sat mere feet from the general public and spent more than the planned t… Read More
2018-06-13 18:30
New products and technologies are changing how customers interact with their energy provider and have opened up opportunities to offer additional products and services designed to drive enga… Read More
2018-06-08 13:00
New Market Strategies study reveals consumer attitudes on “fast” and “slow” lanes Many industries are closely watching the future of net neutrality… Read More
2018-06-06 19:41
Addressing Hidden Needs in a Mature Insurance MarketplaceA recent TechCrunch article spotlights Lemonade, an insurance upstart that is boldly reimagining the customer experience. The young f… Read More
2018-06-05 18:00
With the Electronic Entertainment Expo (E3) coming up in a few days, the gaming community is eagerly anticipating what companies have in store. This year, many eyes will be on Microsoft, who… Read More
2018-06-05 16:45
Insights Powered by Cogent Reports™ The defined contribution (DC) plan market is increasingly dynamic with a wide array of industry forces, priorities and innovations in p… Read More
2018-05-16 17:20
For many global companies, brand evolution is a natural part of running the business. As consumer attitudes and lifestyles change, so must brands if they want to continue to deliver value to… Read More
2018-05-14 18:00
“And when you speak of me, speak well.” Bull Durham As utilities seek to evolve their customer management performance goals beyond traditional customer satisfaction metrics… Read More
2018-05-10 16:22
It is not a secret that energy utilities need to focus on strengthening customer relationships through brand and product efforts as brands like Tesla, Apple and Google are increasingly build… Read More
2018-05-09 18:06
Insights Powered by Cogent Reports™ While social media use is the norm among affluent investors overall, recent findings reveal that ready-to-act (RTA) investors—th… Read More
2018-05-07 19:08
Insights Powered by Cogent Reports™ Advisor marketing is in a state of flux, evolving rapidly alongside all other types of mobile communication and efficiencies in terms o… Read More
2018-05-04 12:45
Consumers now see Comcast as a major Quad Play provider, new data shows Editor’s Note: This is the final installment of a three-part blog series based on a new, independent… Read More
2018-05-03 12:30
Success of Comcast’s Xfinity Mobile has potentially big repercussions in telecom, new research shows Editor’s Note: This is the second installment of a three-part blog… Read More
2018-05-02 12:20
New research from Market Strategies shows Xfinity Mobile’s impressive traction Editor’s Note: This is the first installment of the three-part blog series based o… Read More
2018-04-26 14:30
Customers nationwide feel they are getting less value from their utility. Perceptions of paying reasonable rates for the services received from a utility are at the lowest levels we have see… Read More
2018-04-24 14:26
In the technology industry, software and hardware manufacturers tend to focus on the needs of the companies they sell to. When prospecting an organization, they look at what the organization… Read More
2018-04-22 12:00
“What is the use of a house if you haven’t got a tolerable planet to put it on?” Henry David Thoreau This month we are celebrating Earth Day with our annual designat… Read More
2018-04-17 19:40
“Signs and symbols rule the world” ConfuciusBrand Appeal measures customers’ positive feelings for a company based upon the claims and visuals the company has created to es… Read More
2018-04-09 19:10
Insights Powered by Cogent Reports™ Measuring Investor Sentiment During a Period of Unprecedented GrowthMy father-in-law had a saying, “If something is too good to… Read More
2018-03-06 18:00
Insights Powered by Cogent Reports™ Many asset managers struggle with their client communication strategy in the institutional market. The sophisticated nature of this aud… Read More
2018-02-14 20:05
Insights Powered by Cogent Reports™ With Super Bowl LII behind us, the professional football season of 2017–2018 is over but a tremendous amount of loyalty remains a… Read More
2018-02-12 20:22
Insights Powered by Cogent Reports™ Environmental, social and governance (ESG) investing is continuing to impact the wealth management space. As individual investors becom… Read More
2018-02-07 18:30
Market Strategies study identifies diverging points of view between two emerging groups of consumers and workers in the IoT marketThere’s little doubt that the Internet of Things (IoT)… Read More
2018-02-01 09:00
A colleague of mine was strutting around the office the other day, excited about getting Hamilton tickets. A pretty good get, I have to admit. And then he told me that he had used the concie… Read More
2018-01-12 17:16
For many of us, robots seem to be more of a concept than a reality. We may receive a shipment from Amazon that was picked from the shelf by a robot, and we may drive a car with electronics a… Read More
2018-01-10 15:41
Insights Powered by Cogent Reports™ A Shift Toward Level Compensation for Commission Products Is Likely to Shape the Future Product LandscapeWhile the regulators in… Read More
2018-01-08 15:20
Insights Powered by Cogent Reports™ While DC plan providers are vetted stringently on their respective abilities to provide personalized, proactive client service and cust… Read More
2018-01-05 14:00
In October 2017, CBS shared that its standalone streaming service, CBS All Access, has seen a record number of new subscribers in a single week. And according to the company, Trekkies a… Read More
2017-12-21 15:00
FinTech, backlash, proliferation and winnowing. When our team is asked about wealth management trends and what the future may hold, the following ideas keep coming up.I’ll take two les… Read More
2017-12-20 12:00
The Internet of Things (IoT) is catapulting the energy industry into a new era of products and services, and the demands and expectations of utilities are rapidly changing. According to the… Read More
2017-12-19 21:25
We live in a world where consumer data are growing rapidly. Nearly every behavior on the internet is tracked, wireless devices constantly share our location and activities, and smart applian… Read More
2017-12-13 20:22
With 73% of the population regularly streaming video, consumers are racing to get streaming-capable devices for the holiday season. Not only has it been reported that Amazon accounted for ha… Read More
2017-12-13 16:26
When doing healthcare research, physicians are one of the most coveted audiences. The challenges of capturing the attention of physicians are many: Increasing off-hour virtual care appointme… Read More
2017-12-11 19:40
Insights Powered by Cogent Reports™ Use of advice leads to stronger trust in the industryWhile many industry insiders feared the worst, financial advisors actually fared v… Read More
2017-11-28 17:06
Insights Powered by Cogent Reports™ Opportunity Lies with IRAs and the Younger GenerationsNational and regional banks are facing a big challenge in establishing themselves… Read More
2017-11-14 15:34
Fact-Based Trends from Cogent Reports™ Competition for target date funds in the DC market is showing no sign of abating. DC Specialists (producers managing $50M+ in DC AUM… Read More
2017-11-10 15:05
Trust is defined as “to place confidence in, rely on.” Whom do customers trust to provide their wireless service? The importance of this simple question cannot be overstated with… Read More
2017-11-10 10:25
Facebook’s failed $610 million dollar bid to stream the India Premier League, a popular cricket league, raises a basic question: Why did Facebook bid in the first place? It’s a s… Read More
2017-10-30 16:59
Not too long ago, the only viable option for watching video in the home was to subscribe to a cable or satellite TV provider. Sure, there was the fringe population who cut the cord and eithe… Read More
2017-10-26 19:53
Advisors and investors have been sharing their mutual fund decision-making process and factors with us for years. As a market researcher in financial services, I can tell you that while Morn… Read More
2017-10-25 14:00
Artificial intelligence (AI) was once thought to be the wave of the future, but AI technology is now present in our daily lives. We use Siri, Google Now, Alexa, and other virtual personal as… Read More
2017-10-24 20:08
Fact-Based Trends from Cogent Reports™ Who is Rolling Money Over and How to Target ThemHere is one more reason for financial services firms to target Millennials: 50% are… Read More
2017-10-17 12:00
Many organizations struggle to choose the research approach that best understands and tracks their brand’s health and market position. Last year, the technology market research divisio… Read More
2017-10-16 15:55
It’s not uncommon for financial services market researchers to have to share results that are not what clients and their stakeholders were hoping to hear. And yet speaking research-dri… Read More
2017-10-16 06:00
Market Strategies releases new data as the battle over meal kits intensifies Blue Apron (APRN) is having a really tough 2017. Just as the meal-kit delivery company went publ… Read More
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