The global matcha market is expected to witness a CAGR of 8.3%, and is projected to reach USD 5.3 billion by 2023. The growth in the matcha market is attributed to the rising awareness regarding the health benefits of matcha products coupled with growing preference for natural products across the globe. Moreover, easy availability of matcha products is also driving the growth in the matcha market.  However, high cost associated with the matcha products may hamper the market growth to some extent during the forecast period.

Based on the Grade, the classic grade segment held the major share of the global market in 2016. On the basis of Application, the regular tea segment is projected to hold the major share of the global matcha market in the forecast period. The growth in this segment is mainly due to the traditional use of matcha in tea coupled with increasing number of tea and coffee shops across the globe.

Asia-Pacific held the largest share of the global matcha market in 2016 and is expected to grow at the highest CAGR during 2017-2023. The growth in the region is mainly driven by the traditional use of matcha tea in countries such as Japan and China. Moreover, the matcha market is also expected to grow at a steady rate in emerging markets of India and Australia. The North American matcha market is expected to grow at a steady rate during the forecast period, owing to the increasing awareness regarding the health benefits of matcha products and easy availability of matcha products in the region.

The key players dealing in matcha market are AIYA, DoMatcha, Midori Spring LTD, The AOI Tea Company, Ippodo Tea Co., Ltd, Encha, Jade Monk LLC, and ITO EN INC. among others

CHAPTER 1. Market Scope and Methodology

1.1. Market Definition

1.2. Market Segmentation

1.2.1. Market Breakdown, By Grade

1.2.2. Market Breakdown, By Application

1.2.3. Market Breakdown, By Region

1.3. Research Methodology

1.3.1. Initial Data Search

1.3.2. Secondary Research

1.3.3. Primary Research

1.3.4. Scope and Assumptions

1.4. Sources

1.5. Executive Summary

CHAPTER 2. Market Outlook

2.1. Introduction

2.2. Market Outlook

2.2.1. Opportunities

2.2.1.1. Growing popularity of matcha in a number of applications including as a food ingredient

2.2.2. Trends

2.2.2.1. Increasing number of cafes and restaurants serving matcha products

2.2.3. Growth Drivers

2.2.3.1. Rising awareness regarding the health benefits of matcha products

2.2.3.2. Growing preference for natural products

2.2.3.3. Easy availability of matcha products

2.2.4. Impact Analysis of Drivers on Future Forecast of the Market

2.2.5. Restraints of the Market

2.2.5.1. High cost associated with matcha products

2.2.6. Impact Analysis of Restraints on Future Forecast of the Market

CHAPTER 3. Market Entry Strategy

3.1. PESTEL Analysis

3.2. Value Chain Analysis

3.3. Competitive Analysis

3.3.1. Company Market Share Analysis

3.3.2. Porter’s Five Forces Analysis

CHAPTER 4. Global Matcha Market Size and Forecast (2013 – 2023)

4.1. Global Matcha Market, By Grade

4.1.1. Ceremonial

4.1.2. Classic

4.1.3. Culinary

4.1.4. Others

4.2. Global Matcha Market, By Application

4.2.1. Regular Tea

4.2.2. Beverages

4.2.3. Food

4.2.4. Others

4.3. Global Matcha Market, By Region

4.3.1. North America

4.3.2. Europe

4.3.3. Asia-Pacific

4.3.4. South America

4.3.5. Middle East & Africa(MEA)

CHAPTER 5. Global Matcha Market, By Geography

5.1. North America Matcha Market

5.1.1. North America Matcha Market, By Grade($ Million )

5.1.2. North America Matcha Market, By Grade(Tons)

5.1.3. North America Matcha Market, By Application ($ Million )

5.1.4. North America Matcha Market, By Application(Tons)

5.1.5. North America Matcha Market, By Country

5.1.5.1. The U.S.

5.1.5.1.1. U.S Matcha Market Size ($ Million )

5.1.5.1.2. U.S Matcha Market Size (Tons )

5.1.5.2. Rest of North America

5.1.5.2.1. Rest of North America Matcha Market Size ($ Million )

5.1.5.2.2. Rest of North America Matcha Market Size (Tons)

5.2. Europe Matcha Market

5.2.1. Europe Matcha Market, By Grade($ Million )

5.2.2. Europe Matcha Market, By Grade(Tons)

5.2.3. Europe Matcha Market, By Application($ Million )

5.2.4. Europe Matcha Market, By Application (Tons)

5.2.5. Europe Matcha Market, By Country

5.2.5.1. The U.K

5.2.5.1.1. U.K Matcha Market Size($ Million)

5.2.5.1.2. U.K Matcha Market Size(Tons)

5.2.5.2. Rest of Europe

5.2.5.2.1. Rest of Europe Matcha Market Size($ Million)

5.2.5.2.2. Rest of Europe Matcha Market Size(Tons)

5.3. Asia-Pacific Matcha Market

5.3.1. Asia-Pacific Matcha Market, By Grade($ Million )

5.3.2. Asia-Pacific Matcha Market, By Grade(Tons)

5.3.3. Asia-Pacific Matcha Market, By Application($ Million )

5.3.4. Asia-Pacific Matcha Market, By Application(Tons)

5.3.3. Asia-Pacific Matcha Market, By Country

5.3.4.1. Japan

5.3.4.1.1. Japan Matcha Market Size ($ Million)

5.3.4.1.2. Japan Matcha Market Size (Tons)

5.3.4.2. China

5.3.4.2.1. China Matcha Market Size ($ Million)

5.3.4.2.2. China Matcha Market Size (Tons)

5.3.4.3. India

5.3.4.3.1. India Matcha Market Size ($ Million)

5.3.4.3.2. India Matcha Market Size (Tons)

5.3.4.4. Australia

5.3.4.4.1. Australia Matcha Market Size ($ Million)

5.3.4.4.2. Australia Matcha Market Size (Tons)

5.3.4.5. Rest of Asia-Pacific

5.3.4.5.1. Rest of Asia-Pacific Matcha Market Size ($ Million)

5.3.4.5.2. Rest of Asia-Pacific Matcha Market Size (Tons)

5.4. South America Matcha Market

5.4.1. South America Matcha Market, By Grade($ Million )

5.4.2. South America Matcha Market, By Grade(Tons)

5.4.3. South America Matcha Market, By Application ($ Million )

5.4.4. South America Matcha Market, By Application (Tons)

5.4.5. South America Matcha Market, By Country

5.4.5.1. Brazil

5.4.5.1.1. Brazil Matcha Market Size($ Million )

5.4.5.1.2. Brazil Matcha Market Size(Tons)

5.4.5.2. Rest of South America

5.4.5.2.1. Rest of South America Matcha Market Size($ Million)

5.4.5.2.2. Rest of South America Matcha Market Size(Tons)

5.5. Middle East & Africa(MEA) Matcha Market

5.5.1. Middle East & Africa(MEA) Matcha Market, By Grade($ Million )

5.5.2. Middle East & Africa(MEA) Matcha Market, By Grade(Tons)

5.5.3. Middle East & Africa(MEA) Matcha Market, By Application($ Million )

5.5.4. Middle East & Africa(MEA) Matcha Market, By Application(Tons)

CHAPTER 6. Key Players and Strategic Developments

6.1. AIYA

6.1.1. Business Overview

6.1.2. Product and Service Offering

6.1.3. Financial Overview

6.1.4. SWOT Analysis

6.1.5. Strategic Developments

6.2. DoMatcha

6.2.1. Business Overview

6.2.2. Product and Service Offering

6.2.3. Financial Overview

6.2.4. SWOT Analysis

6.2.5. Strategic Developments

6.3. Midori Spring LTD

6.3.1. Business Overview

6.3.2. Product and Service Offering

6.3.3. Financial Overview

6.3.4. SWOT Analysis

6.3.5. Strategic Developments

6.4. The AOI Tea Company

6.4.1. Business Overview

6.4.2. Product and Service Offering

6.4.3. Financial Overview

6.4.4. SWOT Analysis

6.4.5. Strategic Developments

6.5. Ippodo Tea Co., Ltd

6.5.1. Business Overview

6.5.2. Product and Service Offering

6.5.3. Financial Overview

6.5.4. SWOT Analysis

6.5.5. Strategic Developments

6.6. Encha

6.6.1. Business Overview

6.6.2. Product and Service Offering

6.6.3. Financial Overview

6.6.4. SWOT Analysis

6.6.5. Strategic Developments

6.7. Jade Monk LLC

6.7.1. Business Overview

6.7.2. Product and Service Offering

6.7.3. Financial Overview

6.7.4. SWOT Analysis

6.7.5. Strategic Developments

6.8. ITO EN INC.

6.8.1. Business Overview

6.8.2. Product and Service Offering

6.8.3. Financial Overview

6.8.4. SWOT Analysis

6.8.5. Strategic Developments

6.9. Abbreviations