Authentic opinions amplified and intelligence to consider is the topic and touch point for s8. E7. n130. of the Wait What Really OK Brand Messaging Podcast.
Authentic opinions Amplified and intelligence to consider.
From the fixed focus groups to the ability to vote as much and as often as you like, the authentic voice and authentic opinion has trouble shining through. From artificial intelligence in the real world delivering data that can be artificially altered to the opinions of a paid influencer, we are missing out on authentic opinions from real people to understand the authority in what people are feeling, over the popularity of what people are being told people are feeling. So, that can be an issue.
Some of the issues are in communication.
We see individuals sharing op-eds. One sided views of opinions that are placed in to editorial format instead of learning the Op Agg story… the aggregation of authentic opinions collected for the authority data that it could provide.
The Amplified Authentic Opinions Podcast episode is available on Apple Podcasts as well as any of the sites in the graphic below.
Art, like music, and food is opinion. It is subjective and while there are popular opinions, a great deal of that popularity has been falsely bought. So in the end, it can be presented as intelligence that isn’t true. So, when we consider honoring opinions authentically and take them into account instead of only counting for popularity through an organized aggregator of authentic opinion, the data and intelligence can be more beneficial for everyone.
“Social media is not toxic. Social media sites are not toxic. It might just be that you’ve allowed the toxic people you follow on social media to make it toxic for you.
There is no rule, no law or no condition on any of these sites that says you must continue to follow or stay connected with someone you don’t want to on social media. Unfollow, disconnect and block if need be and as often as you like.”
It shows up across social media across every topic and every theme.
If we can take the time and put in the efforts to amplify the authentic opinions and apply those results and intelligence across the board, everyone from the consumer to the companies behind a song, an artist, a product or a service, we might have a better chance of understanding what choices to make based on better intelligence, so again, a little more authenticity.
If we can also step back from blame and take the time to vet what we see, what we hear and what we choose to believe, while at the same time differentiating opinions from facts and the subjective vs objective differences, it can be better online and off.
Authentic opinions amplified and beyond.
So, it’s not taking away awards and accolades. Even though awards are subjective, we can still frame them as such and allow every vote to count. Still, If you can vote many times for some content or award, where is the authenticity, honor and rewards in those results?
Many of the authentic messaging strategies can start when we have the amplified authentic opinions to base off of. So, from music and breaking artists through to breaking hits for those artists to the break throughs of new products, amplified authentic opinions could create the intelligence needed to respect the consumer regardless of their following count and allow for the companies to make wiser investments with smarter marketing budgets in the end. And glad to see guys out there like Neil Collins, who are pulling this approach together.
Let’s consider bringing authenticity back and amplify it a notch or three.
So, Authentic opinions amplified and intelligence to consider is the topic and touch point for s8. E7. n130. of the Wait What Really OK brand messaging podcast.