Brand Messaging communication with honor and authenticity.
Brand messaging communication with honor and authenticity.
This is not by any means a rule book when it comes to communication. It is a guide and an approach that I like to have in conversation with those we are working with or are considering working with us. In our experience, these touch points allow for the best understanding, respect and growth to occur. The same expectations we ask for below are the same you can expect with me, Fish Stewarding Group and FSG Messaging and Optics.
“A straightforward answer to a straightforward question will move you that much more forward in this world, that much faster.”
In someways, this approach can be summed up in the above quote with the idea that communication centered around transparency, humility, honor, accountability as well as the ability to hear the other side and not make or rush to judgements when disputes arise… can allow for the best paths and best growth possible.
Preferred Brand Messaging Communication tactics, considerations and views for those we work with or are considering working with us.
- Please differentiate and clarify the opinions from facts.
- Consider that your intention may not translate to perception.
- Listen instead of preparing a response and not hearing.
- Please stay away from insulting.
- Avoid sarcasm.
- Refrain from passive aggressive communication tactics.
- If something feels off, explain it immediately as well as why.
- If something feels insulting, share why it feels insulting instead of stating that someone is insulting you.
- Dial back the claims, the hype, the ego in conversations.
- Stand with conviction but also a preparation to shift if the facts prove different.
- Communicate with and in transparency.
- Research for the present and applicable truth for your conversation or debate
over sharing half truths, expired truths or non relatable truths. - Please do not assume, ask.
- Don’t let it sit or simmer. Bring it up and lets get it resolved
- Make it a goal to resolve a dispute, over winning one.
- Communicate with Love, Humility, Authority, Authenticity and Integrity
- Do not nod your head or act like you understand if you don’t.
- If you do not received a response to an email, a call or a text in 24 hours, (on a weekday, please resend. Do not wait or assume we are busy.
- Leave out the Fear, Ego, Hearsay, Anxiety and Dishonesty.
With the above brand messaging communication style, I find that it can make the most out of the creative, the positive and the strategic times as much as it helps the times of stress, dispute and disagreement.
And in the same theme of communication,
I joined Omar Zenhom on The $100 MBA Show as a guest teacher today.
I spent some time sharing some approaches on
how to personalize the navigation of your business strategy
and a lot of it is rooted in communication.
*******
Brand Messaging Strategist Loren Weisman is a contributor for FSG Messaging and Optics.
Loren focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product.
Loren is also the host of the brand messaging podcast; Wait What Really OK.
*******
LW Website
FSG Website
LW IMDb
LinkedIn
YouTube
Instagram
Facebook
Pinterest
Send2Press
Google Business
*******
Wait What Really OK Podcast
Podcast IMDb
Pandora
iHeartRadio
Apple Podcasts
Amazon Music
Spotify
Radio.com
Spreaker
Google Podcasts
*******
Brand Messaging Videos Series IMDb
Instead of that…Consider This! Video Shorts IMDb
*******
Fish Stewarding Group
& FSG Messaging and Optics
(Orlando Division)
207 W. Plant Street
Winter Garden, FL, 34777-0991
Em: [email protected]
Ph: 001-407-614-7446
*******
Brand messaging communication with honor and authenticity for me and FSG.
This post first appeared on Brand Precision Marketing Blog From Loren Weisman, please read the originial post: here
