With the increasing competition, everyone wants something unique for their brand so that they can stand out from the others. Presently, social media is used by a whopping 850 million people all around the world making it an extraordinary marketing platform. 

Amongst the numerous social media platforms, Instagram caters over 500 million people, making it one of the most popular social media platforms. Using Instagram for your brand can work well for you. There is no need to go for huge investments, embedding your Instagram widget on your website alone should be able to help your brand with a few aspects. 

What is Instagram Widget?

The Instagram widget is is a tool that lets you display your latest Instagram posts on the sidebar of your website. It allows your visitors to have a quick view of the social media presence on Instagram. The visitors can opt to view the full gallery by clicking on the icon and explore more of your photos and videos on your Instagram profile.

Tools to Embed Instagram Widget On Website

If you go searching around such tools, you might find many but here are the best tools that can help you to embed your Instagram widget on your website:

#1: Taggbox

Taggbox is a social media aggregator tool that pulls content from different social media platforms and forms one unified presentation. This content is pulled in with the help of particular hashtags and accounts. Once it has been collected, you can embed it on your website in the form of an Instagram Widget very easily.

Taggbox provides you with some amazing features as well, like Personalization Panel which helps you design and customizes your Instagram widget as you want. Moderation Panel authorizes you to filter the content you want to show. Analytics can help you generate reports for your widget’s performance and also help manage it for better results. When it comes to the embed code generation, it is just a click away and then you’re good to go.

#2: WPzoom

WPzoom is a responsive WordPress widget. It is used for embedding your Instagram widget on your website. You can place the widget anywhere on your website where you want to show it. 

It is entirely customizable with the use of CSS. It also lets you place the follow button on your website, this way your website can follow you on Instagram through your website.

#3: Light Widget

Light Widget is a very user-friendly and easy-to-use tool to embed your Instagram widget on your website. With Light Widget you can drive your website traffic to your Instagram handle for more followers.

Also, the embedded posts created with this tool are clickable. When somebody clicks on the embedded posts, they are redirected to your Instagram handle. This way you can manage your traffic among both the platforms.

#4: ProPhoto

Prophoto allows you to embed your Instagram posts on your website in an attractive grid format. It is a responsive widget that allows you to post your Instagram widget anywhere on your website. Each thumbnail is linked to your Instagram as well, which means people can visit your Instagram profile from your website itself.

Now you know how you can embed your Instagram widget to your website but the actual question here is what benefits do you have in doing so. 

#5: Snap Widget

SnapWidget has an extremely user-friendly and easy-to-use interface that helps its users with embedding their Instagram feed on their business website. It gives you the latest and dynamic feed for your website as it functions in real-time.

It also provides you with incredible Instagram feed widgets like Instagram popup, Instagram slideshow, Instagram Grid and many more.

Few advantages of embedding your Instagram Feed Widget on your website :

• User Engagement

It encourages user engagement due to its attractive and innovative approach. It makes your website more beautiful. People might post with your branded hashtag to get featured on your Instagram feed. This is how your website visitors will engage more with your website.

Brand awareness

When your users will post about your brand using your branded hashtags and tag your brand, their followers will know about it. The more users post, the more awareness is spread. It also expands the target audience.

Provides scope of improvement

When people post about your brand, it is not necessary that they will only post positive comments. They can post their issues with the brand too. This gives you an opportunity to understand your users and tailor your products and services accordingly. 

Higher sales and conversion rate

Higher engagement with your website will definitely lead to acquiring new and loyal customers for your brand. More customers will definitely end up buying more products resulting in higher sales and a higher conversion rate for your brand. 

Increased Brand Trust

When people see that you’re posting all your user’s posts on your Instagram and being transparent about their views and posts for your brand, the trust for your brand will increase. Consumers appreciate brands that are transparent and open about the reviews they receive.

Increased Brand Value

When a brand works primarily for the masses, the value of the brand increases automatically. Just embedding your Instagram feed can convince the masses to believe that they’re being prioritized by the brand. This way they not only be loyal customers of the brand but increase the brand value as well.

Conclusion

As I mentioned earlier, Instagram Widget embedding can be one solution for many of your business aspects. The best part is it gives you so much with very less investment. All you have to worry about is managing your sales. Enhanced user engagement and social awareness can benefit you a lot in the future run as well.

So hurry up and start embedding your Instagram feed Widget as soon as possible.