The blog post Research study: 800 Numbers Still Popular With Advertisers is courtesy of: www.dollardigits.com
Regardless of development of the Internet over the previous 7 years, making use of toll-free telephone number in tv marketing continues to grow, suggesting that the telephone stays a widespread action tool, inning accordance with a current research study.
The 2005 Toll-free Numbers in Television Advertising research study, commissioned by 800response, concluded that 35 percent of all tv commercials include contact number, and 82 percent of those telephone number are toll-free. 74 percent of the toll-free numbers in tv advertisements utilize the 800 prefix. Of the 800 numbers, 61 percent are “vanity” numbers, indicating they define a word or business name.
A comparable research study carried out in 1998 concluded that 24 percent of TELEVISION commercials showed toll-free numbers. At that time, simply 55 percent were vanity 800 numbers.
The 2005 research study of 5,524 tv commercials from 4 networks in 4 significant markets discovered that vanity 800 telephone number are progressively widespread in today’s tv advertisements, up around 6 percent. The 800 prefix stays the leader as a direct reaction tool over 866, 877 and 888 prefixes. The research study discovered that these prefixes can be found in far behind the 800 prefix for use in tv marketing at 6 percent, 8 percent and 12 percent respectively.
” Over the last 7 years, marketers continue to comprehend that utilizing a unforgettable and special system in tv ads increases their reaction rates,” stated Mitchell Knisbacher, president of 800response, a supplier of vanity 800 numbers and toll-free service. “The 2 TELEVISION research studies, over the previous 7 years, show that 800 toll-free and vanity number use in marketing is still strong, and growing. Marketers continue to offer their clients with contact number so they can reach a live individual, regardless of the magnificent development of the Web.”
Get your free second line at on today: Free Dollar Digits Anonymous Number
