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The vicious cycle of ROAS targets is killing your business

While many companies focus on return on ad spend (ROAS) as their primary KPI for search, columnist Andreas Reiffen believes that Roas Targets can often inhibit growth and new customer acquisition. The post The vicious cycle of ROAS targets is killing your business appeared first on Search Engine...

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This post first appeared on South Jersey Digital Marketing Association, please read the originial post: here

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The vicious cycle of ROAS targets is killing your business

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